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General Manager

https://www.marriott.com Logo

Marriott Bonvoy

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Location:
United Kingdom , Manchester

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Category:
Hospitality and Tourism

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Contract Type:
Employment contract

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Salary:

Not provided
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Job Description:

W Manchester is set to open in Summer 2027, bringing the bold, design-led energy of the W Hotels to one of the UK’s most vibrant and culturally influential cities. We are seeking a lifestyle-driven, commercially astute General Manager to lead this landmark opening—someone who understands how to build relevance within a city, and can position W as a social and cultural destination from day one. This role requires a leader who will be present in the city, shaping the narrative, building relationships, and curating a hotel experience that resonates with both local communities and international guests. This is a rare opportunity to define a flagship lifestyle hotel from the ground up.

Job Responsibility:

  • Lead the full pre-opening lifecycle – from concept and planning through to launch and post-opening stabilisation
  • Position W Manchester in the market – establishing it as a leading lifestyle destination within the city’s social and cultural landscape
  • Drive commercial performance – with a strong rooms-led mindset, maximising demand, rate, and market share
  • Champion the W brand – ensuring a bold, distinctive, and locally relevant interpretation of the brand ethos
  • Partner with ownership and Marriott International to deliver aligned commercial, brand, and operational outcomes
  • Build and lead a high-energy leadership team, fostering a culture of creativity, accountability, and performance
  • Activate the hotel as a social hub – curating programming, partnerships, and experiences that connect the hotel to the city

Requirements:

  • Proven leadership experience within lifestyle, luxury, or design-led hospitality brands
  • Strong understanding of the UK city hotel market, with clear ability to operate and build presence in Manchester
  • Demonstrated success in positioning a hotel within a competitive urban market
  • Pre-opening General Manager experience strongly preferred, or significant involvement in a major opening or repositioning
  • Strong commercial acumen, particularly within rooms-driven environments
  • Experience working with third-party or leased F&B concepts is advantageous
  • A visible, city-facing leader who builds influence both inside and outside the hotel
  • Entrepreneurial mindset with the ability to move at pace and make confident decisions
  • Strong stakeholder capability, particularly with ownership and brand partners
  • Proven ability to attract, inspire, and retain high-performing teams
  • Deep affinity with the W lifestyle ethos – creative, expressive, and culturally connected
  • Passion for music, fashion, design, and nightlife, with the ability to translate this into a compelling guest experience
  • Highly present and engaged within the local market, acting as an ambassador for the hotel and brand

Additional Information:

Job Posted:
May 16, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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