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Via Carota is a West Village osteria opened in 2014 by Chefs Rita Sodi and Jody Williams. Named for the country road outside Florence where Rita once lived, it is a place built on the conviction that the best cooking is seasonal, honest, and generous — and that service, at its best, is invisible. Via Carota has earned a James Beard Award, a devoted neighborhood following, and a reputation as one of the most consistently excellent rooms in New York City. Via Carota is part of a growing group of restaurants and shops in the West Village founded by Chefs Sodi and Williams. Additional locations are in development, and the incoming General Manager will be a partner in shaping the operational foundation that makes that growth possible. We are looking for a General Manager who understands the difference between running a room and holding one. You will work directly alongside Chefs Jody Williams and Rita Sodi, serving as the operational steward of Via Carota — translating their standards from the floor through the team and ensuring that the experience we deliver tonight is as precise and generous as the one we delivered last year. This is a role for an operator who has worked at a high level, who knows Italian food and wine with depth and genuine interest, and who is as comfortable discussing a Barolo as they are reviewing a closing procedure. You understand that in a house like this one, authority is earned through craft and judgment, not title.
Job Responsibility
Lead daily front-of-house operations across two services, maintaining the quality and culture of the room
Work directly with Chefs Williams and Sodi to refine, codify, and enforce operational and service standards
Build, develop, and retain a floor team capable of delivering the Via Carota standard at volume
Oversee all FOH hiring, training, onboarding, and performance management
Hold and develop the staff knowledge and training assessment program
Manage scheduling, labor, and FOH purchasing
Oversee reservations, floor management, and guest experience across indoor and outdoor service
Coordinate closely with the kitchen on service pace, communication, and daily operations
Support the development of operational infrastructure for additional group locations
Requirements
5+ years of senior management experience at a respected New York City restaurant — fine dining, serious casual, or equivalent caliber
Deep, genuine knowledge of Italian cuisine, wine, and hospitality culture — this is essential, not preferred
Experience working within a founder-operated restaurant
you understand the dynamic and have navigated it well
A natural floor presence — guests and staff trust you, and you know the difference between presence and performance
The judgment to act independently and the discipline to keep the founders informed
Strong organizational and communication skills across a diverse team
Flexible schedule including evenings, weekends, and holidays