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We are looking for a General Manager to launch a brand-new vertical from scratch and turn it into a profitable business within our product ecosystem. This is a role with full business ownership: you will manage the P&L, the team, and the growth strategy, with maximum autonomy to make data-driven decisions. If you are a strategic leader with an entrepreneurial mindset who can turn hypotheses into profitable businesses, this is your opportunity.
Job Responsibility:
Build and manage the P&L of the vertical (Revenue, Gross Margin, Net Profit)
Develop and implement a product growth strategy with clear KPIs (CAC, LTV, ROI, Payback)
Analyze the market, competitors, and create a value proposition that truly converts
Make decisions based on unit economics and financial models
Build end-to-end processes — from acquisition to retention models
Optimize marketing budgets and cost structure
Form and manage a cross-functional team (Marketing, Analytics, Tech, Ops)
Implement OKR/KPI systems to track performance
Manage the full MVP cycle: idea → hypothesis → test → scale
Make data-driven decisions based on metrics (Retention, ARPU, Funnel Conversion)
Build a product roadmap aligned with business goals
Work with dashboards and business metrics
Identify bottlenecks in the marketing and product funnel
Monitor key metrics: Revenue, Net Profit, ROMI, Marketing Spend Efficiency
Requirements:
P&L Management — experience building profitable business units with full financial responsibility
Performance Marketing & UA Analytics — ROMI, LTV, CAC, Payback
Team Management — hiring, motivating, setting OKRs/KPIs
Go-to-Market & Scaling — experience launching products and scaling with positive unit economics
Data-Driven Decision Making — ability to configure and work with analytical dashboards
Strategic Thinking — ability to see systems, risks, and scenarios
Ownership — full accountability for results
Decisiveness — quick decision-making under uncertainty
Leadership — build trust, focus, and energy in the team
Resilience — maintain results in a fast-paced environment
Analytical Mindset — focus on data over intuition
What we offer:
health insurance
Benefits Cafeteria (sports, food delivery, home office supplies)
Knowledge sharing events
Remote-First Culture
Personal Equipment Policy (MacBook)
Learning and Development Opportunities (covered costs, English courses, access to Projector Library)
Community of like-minded people
Creative freedom
Legal & Finance Support
Time-off Policy (20 vacation days, 5 days for sick leave without medical confirmation, unlimited sick leaves with a doctor's note, 3 personal days, 2 days off for special events)
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