General Manager

• Leadership, Market Growth, Assuring Efficient Operations including communications within Legend
• Provide comprehensive support to all divisions of Legend Seeds, including seed and crop enhancements, across the entire marketing territory
• Execute and contribute to the development of a multi-year strategic plan aimed at increasing revenue, expanding market share, and strengthening regional brand presence, while improving operational efficiency
• Direct the sales and marketing teams with clear expectations, measurable goals, and develop a strong performance driven culture
• Lead organizational operations by establishing clear expectations, measurable objectives, and clear performance standards
• Focus on strengthening dealer networks, strategic accounts, and key grower relationships
• Build the Legend Seeds image both internally and externally
• Identify opportunities for expansion profit centered development
• Champion a customer-first mindset that differentiates the company through service, responsiveness, and agronomic value
• Work with product management to ensure the portfolio aligns with local agronomic needs and market demand
• Analyze competitive activity and implement strategies to grow
• Establish annual business plans with clear revenue and margin targets
• Collaborate with CEO and CFO on long-term vision, investments, and growth initiatives
• Evaluate partnerships, licensing opportunities, and supplier relationships that enhance competitiveness
• Develop pricing strategy to balance volume growth with margin performance
• Accountability for P&L performance with an emphasis on revenue growth, margin improvement and improved efficiency
• Build and manage annual budgets, sales forecasts, and expense controls. Use data and market insights to guide decision-making and resource allocation
• Align compensation and incentives with sales performance and strategic objectives
• Set goals and a plan of execution that the teams fully understand
• Develop a plan with your teams to expand underperforming products or services
• Manage and monitor the various programs
• Recruit, develop, and retain high-performing sales and operations staff members
• Create a culture rooted in accountability, urgency, collaboration, and customer success
• Grow our culture that is focused on the Golden Rule
• Coach managers to lead effectively and build for future growth with a Servant style of leadership
• Ensure production, supply chain, and inventory strategies support sales targets
• Maintain high standards for seed quality, treatment, logistics, and on-time delivery
• Promote cross-functional alignment so the organization executes seamlessly during peak seasons
• Drive continuous improvement without sacrificing service levels
• Build relationships with growers, agronomists, industry partners, and trade organizations
• Stay informed on seed genetics, trait technology, and regional agronomic trends

• 5+ years of leadership experience in seed or broader agriculture industry
• Proven track record of delivering sustained sales growth and expanding market share
• Experience leading regional teams and competing in relationship-driven markets
• People skills to motivate and manage staff
• Exceptional communicator who builds trust internally and externally. Both verbal and written. Organizational skills to fit all the moving parts of a marketing organization so it runs smoothly
• Understanding of independent seed channels and dealer-based distribution models
• Strategic thinker with an entrepreneurial mindset. Be a creative problem solver
• Financial fluency with the ability to translate strategy into results
• Decisive leader comfortable operating in fast-paced seasonal cycles
• Ability to be flexible as unexpected situations arise
• Have the ability to delegate and monitor

medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan