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General Manager

United States, West Jordan · Job Posted April 16, 2026
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Job Description

The General Manager (GM) is responsible for leading through Ulta Beauty’s mission, vision, and values in order to develop a high-performing team that consistently delivers top-line sales growth for the store. The GM leads a team of managers and is accountable for all aspects of managing a single retail store, inclusive of the salon. This leader drives the store’s business through a focus on performance (sales, service, and expense control), people (talent acquisition, training, and development), and process (standard operating procedures and compliance standards).

Job Responsibility

  • Promote a culture of accountability to meet or exceed Ulta Beauty’s goals related to retail and service sales, guest loyalty (including credit), payroll, omni-channel, and retail shrink
  • Drive company profitability through operational excellence, top-line sales growth, and expense control
  • Leverage store forecast and payroll budgets to support with store scheduling needs to maximize productivity, achieve sales and payroll goals, and complete workload on time, and within the payroll budget
  • Address any issues identified by Ulta Beauty’s financial and operational reporting, as well as by store visits and audit results
  • Perform makeup applications, skincare analysis, and product demonstrations with guests to drive sales and guest service experience
  • Take the initiative to stay informed regarding new and existing industry trends, products, and services
  • Maintain prompt, regular attendance as the GM and hold all store associates accountable to the Ulta Beauty attendance policy
  • Attract, hire, and retain a diverse team of top talent
  • In partnership with the DM and People Success, address policy violations with appropriate corrective action
  • Build a highly engaged team at the store that embodies the Ulta Beauty brand
  • Create an inclusive environment that inspires and encourages the growth and engagement of associates
  • Lead all aspects of manager and associate development including training, providing individualized competency-based feedback and coaching, performance reviews, succession planning, and individual development plans
  • Regularly participate in ongoing training, including brand and category education
  • Ensure direct reports regularly participate in ongoing training
  • Model a culture of open communication by sharing enterprise strategy with direct reports and creating goals in alignment with Ulta Beauty’s goals
  • Promote a culture of teamwork by working alongside the management team, establishing priorities, and providing clear direction
  • Execute the Guest Engagement Leader program flawlessly through business ownership, associate coaching, and leading a helpful and friendly guest experience
  • Be knowledgeable of and ensure compliance with Ulta Beauty’s policies, procedures, and standards
  • Adhere to and enforce Ulta Beauty’s dress code
  • Use the company’s scheduling tool as directed to schedule the right associates
  • Use the company’s task management tool as directed to prioritize the execution of all store workload
  • Protect company assets and minimize loss by ensuring all store standards and operating procedures are met
  • Execute day-to-day inventory control processes (e.g., known theft, damages, hazardous waste, inventory adjustments, product returns) and complete theft reporting as necessary
  • Support continuous improvement by influencing the adoption of company initiatives and technology
  • Utilize company programs, tools, and resources to drive store improvements
  • Regularly communicate with and provide feedback to field leadership on business trends and opportunities

Requirements

  • Bachelor’s degree is preferred
  • 3-5+ years of fast-paced, retail management or other relevant work experience
  • Financial management: success with driving top-line sales, interpreting reporting data, managing payroll budgets, and controlling expense
  • Retail management: proven ability with monitoring inventory levels, achieving operational excellence, driving a service culture, and executing merchandising directives
  • Leadership management: experience with attracting, developing, and motivating top talent, swiftly adapting to change and leading others through the change-curve, developing collaborative relationships with others, and leading and influencing team
  • Proficient with basic technology (e.g., Point of Sale system, Microsoft Office programs, and Apple devices)
  • Excellent written and verbal communication
  • Strong collaboration and interpersonal skills
  • Strong organizational skills to manage multiple tasks
  • Ability to react under pressure, use good judgment in ambiguous situations, and be flexible/adaptable
  • Work a flexible, full-time schedule to include days, evenings, weekends, and holidays
  • Must be available to close the store at least once per week
  • Attend corporate business meetings and conferences, including overnight stays, and interstate travel
  • Maintain valid identification for airline travel

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