General Manager, White Label Job at Deel (New York City)

Job Description

As we continue to scale, White Label (WL) has emerged as the fastest-growing and most strategic part of our business—already home to our highest-spending customers and poised to become a $1B+ revenue stream. Today, White Label spans more than 64 product teams. We are seeking a visionary, hands-on General Manager to build and scale Deel’s White Label business into a standalone SaaS platform. This role will own the full White Label P&L and lead the strategy, execution, and cross-functional alignment required to unlock its massive potential. Reporting to the COO/CEO, you will lead a cross-functional team, with additional dotted-line reporting relationships across the organization.

Job Responsibility

Own and scale the White Label business end-to-end, including P&L, growth strategy, execution, and operating cadence
Build a SaaS business by serving a book of ISV customers who resell Deel solutions across their full client bases
Set the vision and strategy for White Label, aligning product, engineering, sales, operations, and GTM teams around a unified roadmap
Drive internal alignment across 60+ product teams, ensuring White Label becomes a first-class priority across the company
Partner deeply with Product and Engineering to develop API-first, plug-and-play solutions that reduce onboarding friction and manual effort
Lead hands-on execution, going deep where needed to unblock progress, validate solutions, and accelerate outcomes
Use data and customer insight to guide decision-making, prioritize investments, and evolve the product offering
Act as the internal and external thought leader on White Label, ISV partnerships, regulatory considerations, and market opportunities
Ensure operational excellence, delivery quality, and scalable processes as the business grows rapidly

Requirements

15+ years of experience across operations, general management, and/or human capital management
Proven track record of hands-on leadership scaling high-growth businesses and owning P&L at a senior or executive level
Experience building and scaling platform, SaaS, or API-driven products (not purely managed services)
Ability to lead complex, global, matrixed organizations and influence without direct authority
Strong product intuition and customer empathy, with the ability to translate insights into clear strategy and execution
Exceptional problem-solving, prioritization, and decision-making skills in ambiguous, fast-moving environments
Outstanding communication and executive presence, with credibility across C-suite and cross-functional partners

Nice to have

Experience in a high-growth technology company or startup environment
Exposure to HR tech, workforce platforms, or regulated global products
Background working with ISVs, channel partners, or embedded/white-label solutions

What we offer

Stock grant opportunities dependent on your role, employment status and location
Additional perks and benefits based on your employment status and country
The flexibility of remote work, including optional WeWork access

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General Manager, White Label

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