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Deel Logo Deel · IT - Software Development

General Manager, White Label

United States, New York City · Job Posted February 21, 2026
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Job Description

As we continue to scale, White Label (WL) has emerged as the fastest-growing and most strategic part of our business—already home to our highest-spending customers and poised to become a $1B+ revenue stream. Today, White Label spans more than 64 product teams. We are seeking a visionary, hands-on General Manager to build and scale Deel’s White Label business into a standalone SaaS platform. This role will own the full White Label P&L and lead the strategy, execution, and cross-functional alignment required to unlock its massive potential. Reporting to the COO/CEO, you will lead a cross-functional team, with additional dotted-line reporting relationships across the organization.

Job Responsibility

  • Own and scale the White Label business end-to-end, including P&L, growth strategy, execution, and operating cadence
  • Build a SaaS business by serving a book of ISV customers who resell Deel solutions across their full client bases
  • Set the vision and strategy for White Label, aligning product, engineering, sales, operations, and GTM teams around a unified roadmap
  • Drive internal alignment across 60+ product teams, ensuring White Label becomes a first-class priority across the company
  • Partner deeply with Product and Engineering to develop API-first, plug-and-play solutions that reduce onboarding friction and manual effort
  • Lead hands-on execution, going deep where needed to unblock progress, validate solutions, and accelerate outcomes
  • Use data and customer insight to guide decision-making, prioritize investments, and evolve the product offering
  • Act as the internal and external thought leader on White Label, ISV partnerships, regulatory considerations, and market opportunities
  • Ensure operational excellence, delivery quality, and scalable processes as the business grows rapidly

Requirements

  • 15+ years of experience across operations, general management, and/or human capital management
  • Proven track record of hands-on leadership scaling high-growth businesses and owning P&L at a senior or executive level
  • Experience building and scaling platform, SaaS, or API-driven products (not purely managed services)
  • Ability to lead complex, global, matrixed organizations and influence without direct authority
  • Strong product intuition and customer empathy, with the ability to translate insights into clear strategy and execution
  • Exceptional problem-solving, prioritization, and decision-making skills in ambiguous, fast-moving environments
  • Outstanding communication and executive presence, with credibility across C-suite and cross-functional partners

Nice to have

  • Experience in a high-growth technology company or startup environment
  • Exposure to HR tech, workforce platforms, or regulated global products
  • Background working with ISVs, channel partners, or embedded/white-label solutions

What we offer

  • Stock grant opportunities dependent on your role, employment status and location
  • Additional perks and benefits based on your employment status and country
  • The flexibility of remote work, including optional WeWork access
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