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Babylist Logo Babylist · Finance

General Manager, Personal Finance

United States 186750.00 - 224100.00 USD / Year · Job Posted February 08, 2026
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Job Description

Babylist reaches millions of expecting and new parents at one of the most financially complex moments of their lives. Personal Finance is a strategic, long-term initiative designed to make Babylist a trusted destination for parent financial guidance, while building a differentiated and scalable monetization opportunity through high-quality partnerships. We are hiring a General Manager, Personal Finance to own this initiative end to end. This role is responsible for setting the strategy, shaping the consumer experience, building partner value, and determining how Personal Finance evolves into a durable part of Babylist’s business.

Job Responsibility

  • Own the end-to-end strategy and performance of Babylist’s Personal Finance initiative, from early pilots through scale
  • Define the long-term vision, value proposition, and operating model for Personal Finance, with clear success metrics
  • Be accountable for revenue outcomes, defining targets in partnership with senior leadership and owning the strategy, execution, and tradeoffs required to achieve them
  • Partner closely with Product, Content, Lifecycle, and Editorial teams to deliver trusted, user-first financial guidance across high-intent moments in the Babylist experience
  • Shape and own the monetization strategy, including partnership models, pricing frameworks, and deal structures
  • Lead senior-level conversations with financial institutions and partners, ensuring programs are credible, compliant, and valuable to families
  • Translate strategy into prioritized roadmaps, experiments, and scalable programs
  • determine where to invest, iterate, or stop
  • Establish clear KPIs and operating rhythms to measure user impact, engagement, partner value, and revenue contribution
  • Serve as the connective tissue across the existing Personal Finance working group, providing clarity, direction, and accountability
  • Build alignment and momentum with senior leadership through clear storytelling, recommendations, and decision-making
  • Over time, help shape the team structure and resourcing required to support continued growth

Requirements

  • 12+ years of experience owning and scaling consumer-facing products, categories, or businesses—particularly in ambiguous, early-stage environments where user value must be proven before monetization
  • Prior experience managing and developing teams is a plus
  • Proven experience owning and scaling complex, cross-functional initiatives with real business outcomes
  • Strong strategic thinker who can define a long-term vision while also driving execution and near-term progress
  • Comfortable leading executive-level external conversations and representing a company with credibility and judgment
  • Experienced developing monetization strategies and partnership models tied to consumer value
  • Excellent communicator who brings clarity, structure, and momentum to ambiguous problem spaces
  • Able to influence across Product, Marketing, Content, Sales, BD, and Analytics without relying on formal authority
  • Financial services experience is helpful but not required
  • strong business leadership, learning velocity, and judgment are essential
  • MBA or advanced degree in business is preferred
  • You're comfortable and enthusiastic about working in an AI-forward environment where AI tools are part of daily operations
  • You embrace using technology to enhance your work while keeping people at the center

Nice to have

  • Financial services experience
  • MBA or advanced degree in business
  • Prior experience managing and developing teams

What we offer

  • Competitive salary with equity and bonus opportunities
  • Company-paid medical, dental, and vision insurance
  • Retirement savings plan with company matching and flexible spending accounts
  • Generous paid parental leave and PTO
  • Remote work stipend to set up your office
  • Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
Babylist - All Job Offers

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