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As a General Manager, you’ll lead a talented team, drive results, and create an amazing experience for both patients and associates every single day. The General Manager is responsible for the overall success, sales, and profitability of the store. This includes managing all aspects of operations — from financial performance and team leadership to merchandising, training, and patient care. You’ll set the tone for a positive, high-energy environment where exceptional service and teamwork thrive.
Job Responsibility:
Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies
Lead, train, and develop associates through consistent coaching, feedback, and growth opportunities
Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish
Partner with the Doctor to ensure every patient receives the highest level of care
Conduct store audits and uphold quality, merchandising, and service standards
Maintain open communication with the District Manager and provide accurate reporting
Ensure the store and facility meet all corporate and safety standards
Execute marketing, merchandising, and promotional initiatives according to brand standards
Manage budgets, supplies, and inventory to meet financial goals
Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic
Lead by example — coaching your team toward sales and service excellence
Provide clear, timely feedback and performance evaluations, while addressing issues proactively
Ensure compliance with company policies and maintain accurate associate files and records
Requirements:
5+ years of retail experience
Supervising experience preferred
Knowledge of the optical industry is preferred
Bachelor’s degree or equivalent experience preferred
Proven ability to lead, coach, and build strong associate relationships
Strong communication, organization, and problem-solving skills
Passion for providing exceptional customer service and driving sales
Solid understanding of store operations and business performance
Nice to have:
Supervising experience preferred
Knowledge of the optical industry is preferred
Bachelor’s degree or equivalent experience preferred
What we offer:
Health & Dental Insurance
401k retirement savings with company match and stock purchase plan
Flex Spending Account
Generous Paid Time Off & Company Holidays
Parental leave
Employee eyewear discount
Short- and Long-Term Disability
Life Insurance
College scholarship program
Training programs
Educational Courses
Emphasis on internal promotions and career advancement