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The BUGM is responsible for leading the strategic direction, operational excellence, and commercial success of the metabolism product portfolio in China. This role involves overseeing the entire product lifecycle, from pipeline planning to the successful launch and commercialization of new products. The GM will drive market penetration and revenue generation across the region, ensuring that strategies are tailored to meet both global goals and local market expectations.
Job Responsibility:
Set long-term vision for Pfizer and develop strategies unique to the needs of the category to maximize the patient impact and the revenue for Pfizer
Develop and implement strategies to increase product awareness, market penetration, and revenue generation across the region
Ensure launch readiness for new products/ indications through robust development of launch strategy and market preparedness
Establish innovative GTM to address key hurdles in meeting patients’ unmet needs in China and continuously improve the disease awareness, accessibility, and affordability in the therapeutic area
Drive execution of campaigns, POAs, tactics, customer plans and successful launch execution of key brands within the category
Optimize the performance and manage daily operations of the business
Manage and integrate sales efforts across hospital, e-commerce, and retail channels, driving cross-channel synergies, ensuring alignment of strategies and performance metrics to maximize business growth
Optimize the revenue growth and manage IBT of the category by making active trade-off and resource allocation decisions to enable growth through focused investments
Manage expenses and investments according to plan goals
Monitor performance of the business and implement course-correcting actions in agreement with China President / leadership team
Drive strategic portfolio planning and collaborate with internal key stakeholders to drive pipeline acceleration and explore innovative pathways wherever possible
Build alignment across functions and management layers to advocate for China priorities in METABOLISM area and secure sufficient pipeline investment in METABOLISM to optimize future growth potential
Proactively engage and influence internal key stakeholders to advocate for China’s metabolism business priorities and build alignment on cross-functional support that best fit for business needs and obtain leadership buy-ins
Lead the science conversation with external key stakeholders (e.g. KOL, government, etc.) and enhance Pfizer China’s engagement and influence in the METABOLISM eco-system to continuously improve METABOLISM patients’ life in China
Lead and coach a high performing team and develop colleagues in line with the Pfizer competency models. Energize and inspire colleagues at all levels to generate commitment to the business and ensure the creation of a climate and values which will support short- and long-term business success
A role model of integrity. Ensure that all activities are conducted in accordance with company policies and SOPs, Pfizer values, and global guidelines (including MAPP, FCPA) as appropriate
A role model of Pfizer values of Courage, Excellence, Equity and Joy
Act as a key member of the Pfizer China leadership team contributing to the overall success of Pfizer China
Requirements:
15+ years of diverse commercial experience, including management and people manager experience
Extensive pharmaceutical and broader healthcare business knowledge
Proven track record of successful product launches in primary care and cross key channels (hospital, e-commerce, retail), or at least a clear understanding of these channels