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Woolworths Supermarkets Logo Woolworths Supermarkets · -

General Manager - In Store Marketing

Australia · Job Posted February 04, 2026
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Job Description

The General Manager - In-Store Marketing is a critical leadership position responsible for defining, developing, and executing the holistic in-store marketing strategy for our network of 1,000+ retail stores nationwide. This role ensures a consistent, compelling, and effective brand experience at the point of sale, driving customer engagement, increasing conversion, and supporting promotional campaigns across all stores.

Job Responsibility

  • Define, develop, and execute the holistic in-store marketing strategy for a network of 1,000+ retail stores nationwide
  • Ensure a consistent, compelling, and effective brand experience at the point of sale
  • Drive customer engagement, increase conversion, and support promotional campaigns across all stores
  • Define and own the long-term in-store marketing strategy (POS, signage, digital)
  • Use data-driven insights to balance immediate trade objectives with future brand growth
  • Translate complex national campaigns into seamless, actionable execution plans across a network of 1,000+ stores
  • Ensure operational feasibility and safety
  • Modernise the physical store environment by integrating digital technologies, personalisation, and emerging trends
  • Optimise the customer path-to-purchase
  • Lead, coach, and inspire a high-performing team
  • Navigate complex cross-functional relationships to align internal partners and deliver commercial success
  • Develop high impact local marketing strategies through relevant and targeted communications to drive meaningful local engagement

Requirements

  • 10+ years of integrated marketing leadership within Retail
  • Proven track record of managing execution across a large-scale, multi-unit store network
  • Strategic thinker with strong commercial acumen
  • Deep knowledge of the Australian retail landscape
  • Proven capability in building high-performing teams and influencing complex stakeholder relationships
  • Experienced in utilising data insights, customer segmentation, and personalisation to optimise marketing performance and ROI
  • Tertiary qualified in Marketing or Business
  • Genuine passion for food, quality, and sustainability

What we offer

  • Hybrid working model combining time at a support office and working from home
  • High-impact role supporting teams who enrich our communities
  • Endless career possibilities across every discipline
  • Valuable exposure to a vast and exciting business network
  • Range of programs to help prioritise and manage wellbeing, including 24/7 access to the Sonder app
  • Progressive and competitive leave policy
  • Team discounts across Woolworths Group brands
  • Robust rewards program that celebrates and incentivises purpose-driven work
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