Job Description
About the Company CrestClean is New Zealand’s largest franchise systems and service provider in the commercial cleaning industry. A nationally recognised brand operating across 19 regions, with over 700 franchised owner-operators. Since 1996, they’ve built a business on quality, trust, and exceptional after-sales service. Now, with 6,500+ commercial customers and a clear pathway to $200M revenue, they’re ready for the next chapter of growth. A newly created executive role, General Manager, Growth & Marketing, has been established to lead CrestClean’s next phase of commercial expansion. This is a cornerstone appointment with a clear primary focus: national account and sales leadership, supported by oversight of an external marketing agency. The Opportunity CrestClean has built its network through regional strength. The next growth horizon is national, large enterprise accounts, multi-site contracts, and sector-led sales campaigns that only a coordinated national effort can unlock. Reporting directly to the CEO, you’ll own the identification, pursuit, and growth of CrestClean’s most significant commercial relationships, working closely with the GM of Operations and the 19 Regional Managers who deliver on the ground. Alongside that, you’ll direct CrestClean’s marketing output through an external agency, ensuring every campaign and every digital channel feeds support the national sales pipeline. This is not a traditional marketing head role. It’s a commercially accountable growth leadership role with marketing as a key enabler. Your Focus National Account Sales & Growth (~75%) Building and owning CrestClean’s national account strategy by targeting enterprise and multi-site commercial customers across Education, Healthcare, Office, Manufacturing, and Retail Leading the full sales cycle for major national accounts: prospecting, tendering, negotiating, and closing, supported by the regional network for delivery Managing and growing an existing portfolio of national and key accounts, with clear retention and expansion targets Developing a structured national pipeline process, moving CrestClean from a reactive to a proactive, disciplined enterprise sales approach. Representing CrestClean at senior level in tender processes, RFPs, and national procurement engagements, including government and large institutional clients Working closely with the GM of Operations and 19 Regional Managers to align national sales activity with delivery capacity and service quality Maintaining a positive relationship with all Regional Managers to ensure a high standard of sales process and customer experience. Building the sales tools, frameworks, and collateral that enable the regional network to support national account activity at a local level Tracking pipeline performance with clear reporting to the CEO and executive team Marketing & Agency Oversight (~25%) Overseeing CRM data integrity and quality as driver inputs for performance marketing. Directing CrestClean’s external marketing agency, setting the brief, holding performance accountable, and ensuring output is commercially driven rather than brand-led Ensuring all digital, content, and campaign activity is aligned to sector priorities and feeds the national account pipeline Overseeing the marketing calendar with clear performance metrics and regular reporting What we’re looking for You’ll be a senior commercial leader with a genuine track record in enterprise or national account sales. You’ll bring: Proven experience managing and growing national or key accounts in B2B services, ideally in a distributed, franchised, or multi-site environment A demonstrable record of winning large commercial contracts: tender experience, RFP responses, and executive-level relationship management The commercial intelligence to build a pipeline, manage a sales process, and deliver revenue outcomes — not just marketing activity Experience directing external agency relationships and holding agencies to commercially focused output Capability across CRM, pipeline management, and marketing technology — comfortable owning the data that drives decisions A collaborative leadership style — CrestClean’s regional network is the delivery engine, and this role needs to bring them with it A genuine, grounded leadership style – CrestClean’s culture is positive and high-engagement, and they want someone who reflects that
