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Randstad is proud to be partnering with a well-recognized international retail & lifestyle brand with a strong presence across Asia. To lead this expansion, we are looking for a highly driven and strategic General Manager (Retail Fashion) to spearhead operations, build a strong local team, and establish the brand’s presence nationwide.
Job Responsibility:
Develop and execute strategies to position the brand, expand retail footprint, and drive customer engagement
Build, lead, and inspire the Malaysia team across retail, operations, marketing, and support functions
Foster a high-performance culture that reflects and upholds the brand’s global values
Take full ownership of the P&L for Malaysia, driving revenue growth, profitability, and operational excellence
Partner closely with regional and global HQ to ensure alignment with the overall brand vision and strategies
Establish and maintain strong relationships with landlords, business partners, and other key stakeholders
Champion customer experience initiatives to strengthen brand loyalty and market presence
Requirements:
10–15 years of experience in retail management (fashion, lifestyle, or consumer brands), with at least 5 years in a senior leadership role
Proven exposure to market entry, expansion, or scaling businesses in Malaysia or Southeast Asia (preferred)
Strong business acumen with demonstrated success in managing P&L and multi-functional teams
Entrepreneurial mindset with the ability to thrive in a fast-paced, start-up-like environment, while backed by a global brand