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General Manager, F&B (QSR Chain)

Malaysia, Kuala Lumpur 20000.00 - 35000.00 MYR / Month · Job Posted May 31, 2026
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Job Description

We are currently partnering with an exciting new brand entering the Malaysia market, and are looking for a General Manager, F&B Operations (QSR Chain) to pioneer the business operations and setting the company strategy.

Job Responsibility

  • Provide overall leadership and direction for business operations, ensuring alignment with company strategy and goals
  • Drive revenue growth, profitability, and market expansion initiatives
  • Develop and execute business strategies to strengthen brand positioning and market share
  • Oversee day-to-day operations across multiple functions including Sales, Marketing, Operations, Finance, and HR
  • Lead, coach, and develop senior leadership teams to build a high-performance culture
  • Ensure compliance with company policies, governance standards, and regulatory requirements
  • Optimise store performance through effective pricing strategies, promotion planning, productivity improvements, and enhanced guest experience
  • Lead end-to-end execution of new store openings, including pre-opening planning, recruitment and training, operational readiness, launch execution, and post-opening stabilisation

Requirements

  • Minimum 8–12 years of experience in F&B or restaurant operations, with at least 3–5 years in a senior leadership position
  • Experience in managing a QSR, fast-casual, or chain restaurant environment
  • Demonstrated success in scaling and expanding F&B operations, including leading new store openings and post-opening stabilisation
  • Strong financial and commercial acumen, with hands-on experience in P&L management and driving outlet-level profitability
  • Experience in pioneering or setting up an F&B business are highly preferred
  • 10 years experience
  • Bachelor Degree

Nice to have

Experience in pioneering or setting up an F&B business are highly preferred

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