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Our client is a leading conglomerate with a dominant presence in the nation’s built environment, property development, and integrated supply chain sectors. Known for their rapid expansion and entrepreneurial drive, the Group is seeking a General Manager, Branding and Communications to lead their corporate identity into its next phase of growth.
Job Responsibility:
Collaborate with Group Executive Leadership and Business Unit heads to translate high-level business goals into distinct brand identities and competitive narratives
Serve as a senior brand consultant to Business Unit CEOs, providing expert counsel on messaging clarity and market differentiation
Direct and mentor a multidisciplinary internal agency comprising design, content, and multimedia professionals
Implement operational frameworks, including standardised SOPs, workflows, and Service Level Agreements (SLAs)
Synthesize complex strategic briefs into compelling visual and multimedia assets
Coordinate and oversee external creative, production, and digital agencies to ensure synergistic output
Champion the adoption of Generative AI and advanced digital tools to accelerate ideation and production efficiency
Drive operational excellence by adopting advanced AI technologies to optimize ideation cycles and enhance the scalability of high-quality creative production.
Requirements:
10 to 15 years of proven experience in steering large-scale creative operations and brand strategy
A track record of leading diverse, high-performing teams across design, content, and multimedia production within a complex corporate environment
A confident and articulate communicator, capable of providing strategic counsel and influencing decisions at the Board and Business Group CEO level
Deep expertise in managing high-stakes campaign rollouts, sophisticated brand design, and end-to-end production lifecycles.