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General Manager - FMCG

https://www.randstad.com Logo

Randstad

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Location:
Malaysia , Kuala Lumpur

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Category:
-

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Contract Type:
Not provided

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Salary:

35000.00 - 45000.00 MYR / Month

Job Description:

We are seeking an experienced General Manager to lead the company's Malaysian operations. This is a key leadership role responsible for full P&L ownership and for driving aggressive growth in a competitive market. You will lead the local commercial and operational teams, including sales, marketing, e-commerce, and supply chain. The core mandate is to build on current success, win market share, and scale the business.

Job Responsibility:

  • Own the complete Malaysia P&L, managing budgets and forecasts in collaboration with Finance and HQ
  • Develop and execute commercial strategies to drive topline and bottomline growth across all channels
  • Lead Annual Business Planning with retailers and ensure excellence in all in-store execution
  • Build, lead, and mentor the local team, fostering a high-performance culture focused on clear goals and execution
  • Analyze market trends and competitor movements to develop strategies for winning market share
  • Localise regional marketing and product plans to suit the Malaysian market
  • Oversee the launch strategy and trade activation for new products
  • Identify new growth levers and whitespace opportunities in relevant FMCG categories
  • Coordinate with the regional supply chain to ensure demand-supply balance and smooth logistics operations

Requirements:

  • Minimum 8-12+ years of experience in the FMCG sector or with a growing consumer brand
  • Proven leadership experience managing teams and a track record of delivering on business targets
  • Demonstrated experience with full P&L ownership and scaling a business

Additional Information:

Job Posted:
December 22, 2025

Expiration:
December 28, 2025

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