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We are seeking an experienced General Manager to lead the company's Malaysian operations. This is a key leadership role responsible for full P&L ownership and for driving aggressive growth in a competitive market. You will lead the local commercial and operational teams, including sales, marketing, e-commerce, and supply chain. The core mandate is to build on current success, win market share, and scale the business.
Job Responsibility:
Own the complete Malaysia P&L, managing budgets and forecasts in collaboration with Finance and HQ
Develop and execute commercial strategies to drive topline and bottomline growth across all channels
Lead Annual Business Planning with retailers and ensure excellence in all in-store execution
Build, lead, and mentor the local team, fostering a high-performance culture focused on clear goals and execution
Analyze market trends and competitor movements to develop strategies for winning market share
Localise regional marketing and product plans to suit the Malaysian market
Oversee the launch strategy and trade activation for new products
Identify new growth levers and whitespace opportunities in relevant FMCG categories
Coordinate with the regional supply chain to ensure demand-supply balance and smooth logistics operations
Requirements:
Minimum 8-12+ years of experience in the FMCG sector or with a growing consumer brand
Proven leadership experience managing teams and a track record of delivering on business targets
Demonstrated experience with full P&L ownership and scaling a business
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