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We are looking for a Marketing Lead with experience in running both online and offline campaigns. The role is based in Dubai and sits within our International Marketing team and will focus on optimizing and scaling our presence in the GCC markets.
Job Responsibility:
Drive regional growth across GCC markets—primarily the UAE and Saudi Arabia—owning the full marketing mix, performance analysis, and leadership reporting
Lead localization efforts, working with local contractors to adapt Eight Sleep’s communication assets, including the website, emails, and paid campaigns, for cultural and language relevance
Collaborate with the Growth Marketing team to optimize digital performance across Meta, Google, Snap, and affiliate channels through creative testing, bidding strategy, and data-driven experimentation
Identify, negotiate, and activate partnerships with regional influencers, athletes, podcasts, sports clubs and brand collaborators to build relevance and trust with target audiences
Plan and execute offline activations (e.g. product showcases, events, retail partnerships, club pop-ups) to elevate brand presence and generate high-impact product experiences
Secure and maximize media coverage in premium regional outlets to enhance brand visibility and credibility
Conduct market analysis, identifying regional trends, competitive activity, and emerging opportunities to inform positioning and campaigns
Own marketing reporting, delivering synthesized insights, KPI tracking, and clear next steps to guide strategic decisions
Provide on-the-ground support for white-glove Pod installations and product onboarding for key VIP partners and ambassadors
Requirements:
3–5 years of experience in marketing, brand management, or project management for a high-growth D2C brand
Proven track record managing both offline activations and digital performance campaigns (Meta, Google, etc.)
High-energy, resourceful, and fast-moving—you thrive in dynamic environments and drive impact through effective, hands-on execution
Strong brand affinity with a local network in sports, wellness, biohacking, and tech communities
Self-starter who excels at building and owning initiatives from scratch with minimal oversight
Exceptional communicator with a proactive mindset, collaborative spirit, and a bias for action
Based in Dubai with deep understanding of regional consumer behaviors
Arabic proficiency is a plus
Nice to have:
Arabic proficiency is a plus
What we offer:
Equity participation to every full-time team member
Periodic equity refreshments based on performance
Your own Pod
Full access to health, vision, and dental insurance for you and your dependents