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Come drive the growth of Boom Beach, you will have the unique opportunity to take full ownership of a live title, shaping its strategy, performance, and long-term direction while impacting millions of players every day. As a Game Lead, you will operate with full ownership of your game – balancing player experience with commercial success, while defining and executing a clear growth strategy. You will use game data, competitive research, and player feedback to optimise existing and create new engagement strategies, working closely with cross-functional teams and an external development partner to bring these to life. You will also analyse and report on engagement and monetisation performance, from high-level KPIs to deep dives into specific initiatives. This is a Game Lead level role in terms of ownership and accountability, but to be transparent, it is titled Product Manager internally, reflecting how we think about roles at Supercell.
Job Responsibility:
Own the vision, strategy, and roadmap of your game, defining clear priorities across growth and innovation
Own the roadmap of features and tools needed to grow, innovate and improve live ops, coordinating development with relevant stakeholders
Define clear, measurable goals for each initiative and understand how they contribute to overall business outcomes
Work alongside an external dev team and with regional teams (including China) to drive performance
Develop and own a live ops and monetisation strategy that balances player experience with business goals
Drive day-to-day execution by owning schedules, targets, and the success of in-game sales, offers, and live events
Partner closely with cross-functional stakeholders across Game Analytics, Research, Live Operations, Monetisation, Marketing, and other game teams
Conduct A/B and multivariate tests to improve retention, engagement, and monetisation metrics
Use the game as a platform for experimentation, testing new features, systems and mechanics, and applying learnings more broadly
Analyse performance and translate insights into clear actions and measurable impact
Navigate a complex stakeholder landscape, aligning priorities and making deliberate trade-offs
Requirements:
Proven experience owning and growing a live free-to-play game with sustained impact on key metrics
Strong product judgment and ability to define strategy with clear, measurable outcomes
Hands-on, impact-driven approach to improving performance and delivering player value
Deep understanding of F2P systems, including economy design, monetisation mechanics, and live ops strategy
Strong analytical skills and a data-driven approach to decision making
Ability to operate independently in ambiguous, fast-moving environments
Comfortable making trade-offs, taking calculated risks, and learning quickly
Able to collaborate effectively across disciplines including design, engineering, UI/UX, art, and other key functions
A self-starter approach to use AI. You've found ways to use it in your day-to-day work, you experiment, figure things out and bring the same energy to every new challenge.
Nice to have:
Experience working with external development teams or in distributed environments