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Functional Analyst, Salesforce Marketing Cloud (SFMC)

United States · Job Posted February 17, 2026
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Job Description

The Functional Analyst, Salesforce Marketing Cloud (SFMC) collaborates with Product Owner/Platform Owner and team to deliver user stories focused on configuring package software or performing other highly technical tasks in a timely manner and as per set quality standards.

Job Responsibility

  • Collaborates effectively with the agile team to configure package software when applicable
  • Supports the team in executing highly technical tasks according to the specific needs of stories during each iteration
  • Ensures design and development standards are being followed to minimize rework
  • promotes only quality-tested code and does it regularly
  • Participates in the daily stand-ups, sprint reviews, and retrospectives to update progress, highlight and resolve impediments
  • Completes required documentation to communicate required information to deployment, maintenance, service, and business teams
  • Provides production support and helps drive down technical debt
  • Develops customer relationships by listening and understanding the customer, anticipating, and providing solutions to customer needs, and prioritizing customer satisfaction
  • Develop documentation and provide training to users as appropriate
  • Define potential improvement changes to resolve errors, prevent the recurrence of problems or improve system maintainability and stability
  • Provide functional analysis for the domain/software related to Mergers & Acquisitions
  • Provide functional analysis for domain/software RFP process
  • Provide SME around product(s) function and works with Product Owner and Business Partners to refine requirements/functionality

Requirements

  • Bachelor's degree in CS or equivalent
  • 2-4 years of experience in configuration, coding and application development
  • Basic understanding of Scrum, Lean, XP, Kanban and other agile development techniques
  • Basic knowledge of continuous integration / continuous delivery practices
  • Demonstrated “agile-development” mindset with strong customer-focus & results-orientation
  • Effective interpersonal, teamwork and collaboration skills
  • Strong analytical and business problem solving skills
  • Strong communication and documentation skills

Nice to have

  • Salesforce Marketing Cloud certifications (Administrator, Consultant, or Email Specialist)
  • Experience with: MobileConnect / MobilePush
  • AMPscript (functional understanding)
  • SQL (basic to intermediate)
  • Familiarity with Salesforce CRM, CDPs, or customer data platforms
  • Experience working in Agile or hybrid delivery environments
  • Financial services, healthcare, retail, or B2B marketing experience (if applicable)
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