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The Functional Analyst, Salesforce Marketing Cloud (SFMC) collaborates with Product Owner/Platform Owner and team to deliver user stories focused on configuring package software or performing other highly technical tasks in a timely manner and as per set quality standards.
Job Responsibility:
Collaborates effectively with the agile team to configure package software when applicable
Supports the team in executing highly technical tasks according to the specific needs of stories during each iteration
Ensures design and development standards are being followed to minimize rework
promotes only quality-tested code and does it regularly
Participates in the daily stand-ups, sprint reviews, and retrospectives to update progress, highlight and resolve impediments
Completes required documentation to communicate required information to deployment, maintenance, service, and business teams
Provides production support and helps drive down technical debt
Develops customer relationships by listening and understanding the customer, anticipating, and providing solutions to customer needs, and prioritizing customer satisfaction
Develop documentation and provide training to users as appropriate
Define potential improvement changes to resolve errors, prevent the recurrence of problems or improve system maintainability and stability
Provide functional analysis for the domain/software related to Mergers & Acquisitions
Provide functional analysis for domain/software RFP process
Provide SME around product(s) function and works with Product Owner and Business Partners to refine requirements/functionality
Requirements:
Bachelor's degree in CS or equivalent
2-4 years of experience in configuration, coding and application development
Basic understanding of Scrum, Lean, XP, Kanban and other agile development techniques
Basic knowledge of continuous integration / continuous delivery practices
Demonstrated “agile-development” mindset with strong customer-focus & results-orientation
Effective interpersonal, teamwork and collaboration skills
Strong analytical and business problem solving skills
Strong communication and documentation skills
Nice to have:
Salesforce Marketing Cloud certifications (Administrator, Consultant, or Email Specialist)
Experience with: MobileConnect / MobilePush
AMPscript (functional understanding)
SQL (basic to intermediate)
Familiarity with Salesforce CRM, CDPs, or customer data platforms
Experience working in Agile or hybrid delivery environments
Financial services, healthcare, retail, or B2B marketing experience (if applicable)