Front-End Web Developer Manager Job at BlackLine (Los Angeles)

Job Description

Responsible for leading all aspects of the company's website strategy, development, and optimization initiatives to demonstrate the company s breadth of solutions as the leader in finance transformation. Partner with leaders across the Marketing organization and beyond to create and implement robust and comprehensive digital strategies that enable our brand to effectively engage with our target audience and transform the digital customer experience and align digital marketing efforts with brand, engagement, and demand generation objectives.

Job Responsibility

Manage all aspects of the BlackLine Marketing website to ensure brand consistency, content accuracy, and a frictionless conversion process to meet pipeline goals
Oversee the overall web experience, information architecture, page templates, and components to ensure a consistent, scalable, and high-quality experience for users
Contribute to the Conversion Rate Optimization (CRO) program, roadmap, and agency relationship to increase pipeline from the website
Grow organic traffic to www.blackline.com globally through coordination with the SEO team with content, internal linking, and awareness of technical SEO components
Monitor market trends and competitors to determine marketing opportunities and take actions to improve the visibility of the site and BlackLine solutions
Manage the web team, contractors, and agencies while measuring the quality and velocity of execution with key metrics
Communicate the annual web strategy and quarterly plans to cross-functional stakeholders
Analyze page performance and user behavior to generate data-driven hypotheses, optimizing onsite user journeys
Champion, evangelize, and educate BlackLine stakeholders on best practices in UX design as well as SEO and CRO initiatives and how they drive engagement, conversion, and customer loyalty
Collaborate cross-functionally with digital team members, content, design, and product marketing to improve the user experience of BlackLine.com, BeyondTheBlack.com and other subdomains
Lead and own all web related projects
consult with business units to ensure we meet their needs and objectives
Lead web design and deployment team members in developing wireframes, concept design mockups, and clickable prototypes to illustrate the best in class UX/UI and design for digital properties
gain stakeholder buy-in and ultimately lift customer engagement
Mentor a team of digital front-end developers and SEO experts to further their career paths
Establish a distributed web publishing process to enable content teams to publish pages within pre-established templates

Requirements

Deep expertise in Vue.js (Vue 3, Composition API, Vue Router, Pinia for state management) to build modular, reusable components
Advanced knowledge of Nuxt.js (Nuxt 3) for implementing Static Site Generation (SSG) and Server-Side Rendering (SSR) tailored to marketing and performance needs
Strong proficiency in modern JavaScript (ES6+) and TypeScript for scalable, type-safe, and maintainable enterprise codebases
Proven experience integrating decoupled content platforms (e.g., Contentful, Sanity, Storyblok) to empower marketing teams with distributed publishing capabilities
Seamless integration with RESTful APIs and GraphQL to connect backend systems and third-party marketing services
Familiarity with edge computing and serverless functions for handling dynamic actions within a static-first environment
Strict adherence to frontend performance optimization, including lazy loading, code splitting, and asset optimization to ensure frictionless user journeys
Expertise in implementing dynamic routing, semantic HTML, structured data (Schema.org), and dynamic meta tags to drive BlackLine's organic search visibility
Experience embedding A/B testing tools (Optimizely, VWO) and tag management (Google Tag Manager, Google Analytics) to support robust Conversion Rate Optimization (CRO) pipelines
Advanced skills in utility-first frameworks like Tailwind CSS, alongside PostCSS or SCSS pre-processors
Mobile-first approach to web development, ensuring high-quality, scalable experiences across all devices and browsers
Ability to translate Figma wireframes, mockups, and interactive prototypes into pixel-perfect UI components while collaborating closely with UX/UI designers
Proficiency with next-generation frontend build tools like Vite
Experience with Jamstack-optimized hosting platforms (Netlify, Vercel) and configuring automated GitHub Actions deployment pipelines
Implementation of unit and end-to-end testing (Vitest, Cypress, or Playwright) and enforcement of strict web governance, security, and accessibility (WCAG) standards
Strategic oversight of the overall web experience, taxonomy, and component architecture to ensure scalability across BlackLine.com and other subdomains
Deep knowledge of global web compliance, privacy laws (like GDPR/CCPA), and security standards to safeguard user data and brand reputation
Experience establishing web governance strategies, policies, and procedures to maintain an orderly web operation across all global regions

What we offer

Short-term and long-term incentive programs
Robust offering of benefit and wellness plans

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