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Front end Developer – A/B Testing & Personalisation

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Boots

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Location:
United Kingdom , Nottingham

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

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Job Description:

We are looking for a permanent full-time front-end developer to work within our Optimisation Team building components & experiences to identify and drive growth. You will be embedded within the team and a key driver of Optimisation & Personalisation across Boots Digital. The Optimisation and Personalisation team delivers year on year incremental value for Boots.com. This is primarily done through the deployment and subsequent analysis of A/B tests and personalisation activities on the website.

Job Responsibility:

  • Bring experiments from conception to live on boots.com
  • Advise on the art of the possible in test ideation
  • Helping specialists & designers refine hypotheses into well-defined experiment briefs
  • Write the code to bring experiments to life on the website and actioning feedback during the build process
  • Communicate with IT to get experiments into production

Requirements:

  • Strong foundational knowledge of JavaScript, HTML & CSS
  • Experienced in DOM navigation & manipulation
  • Able to integrate new features on top of existing legacy code by breaking larger problems into smaller components
  • Attention to detail – Both in implementing pixel-perfect designs, and in ensuring user functionality is logical & well implemented
  • Able to prioritise work effectively & balance priorities
  • Able to work cross functionally and communicate well – good stakeholder management is critical
  • A degree in computer sciences (or related) or relevant professional experience

Nice to have:

  • TypeScript & React experience is a plus
  • Previous experience working in A/B testing (client or server-side)
  • Experience working with A/B testing tools – we currently use Adobe Target
  • Experience working in an agile environment
  • Experience working with Git
  • Familiarity with web tracking frameworks (GA4 specifically)
  • Understanding of the factors contributing to site performance, and the ability to structure code performantly
  • Experience developing WCAG/ARIA compliant components & experiences
  • Confidence to challenge assumptions and push for best approaches
What we offer:
  • Boots Retirement Savings Plan
  • Discretionary annual bonus
  • Generous employee discounts
  • Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
  • Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more
  • Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme

Additional Information:

Job Posted:
January 06, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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