French-speaking Marketing Manager

• Help develop and deliver the marketing strategy that promotes our events to delegates and exhibitors
• Help deliver audience development plans and ensure marketing communications accurately reflect event positioning and key messaging
• Collate and write our outbound reach to customers
• Execute the marketing campaign(s) and report on effectiveness and results, ensuring all elements achieve required performance criteria
• Driving of the creative and design process for marketing materials
• Work closely with the sales team to create sales campaigns focused on both new client growth and increased client retention
• Follow the overall marketing plan and adapt execution based on response rates, attendee demographics, and industry best practices
• Collaborate with partners and sponsors to develop integrated marketing campaigns, lead generation strategies and compelling materials for all revenue streams across live and digital products
• Oversee and execute community-building and social media strategies that drive engagement, interaction, and brand affinity and could improve the audience experience
• Manage all planning and execution of the registration process for visitors
• Responsible for the delivery of all delegates, visitor, and attendee revenue generation, plus development of attendee/delegate pricing strategies and reporting
• Provide accurate and timely reporting of key marketing statistics and forecasts

• Experience working as a Marketing Manager in a similar fast-paced environment
• Results-driven, with a strong ability to extract insights from campaign data and turn them into actionable improvements
• Irreproachable written and verbal communication skills in both French and English
• Ability to understand and execute marketing plans, bringing creative input and ensuring alignment with the overall strategy
• Some experience in team management - you know how to coordinate others, give direction, and help people deliver
• Ability to manage multiple projects and deliver them on time and on budget
• Strong skills across key systems and tools - including CRM and CMS platforms, social media tools, email marketing and marketing automation software like HubSpot
• Experience working with the fundamentals of digital marketing and being able to apply digital principles to campaigns effectively
• We are seeking someone looking for an opportunity to join a marketing-led company that invests in its brands. We particularly want to see evidence of contributing to the development of marketing plans. Experience in marketing events is not a prerequisite, but the candidate must demonstrate extensive project management experience

Experience in marketing events