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We’re on the lookout for a Content Writer to create engaging, accurate, and SEO-optimized content for our sports and iGaming – Western Europe Business Unit. If you’re a skilled writer with a passion for sports, betting, and digital storytelling — and love turning ideas into impactful, data-driven articles — this role is for you. You’ll join forces with our Content Managers, Editors, and SEO specialists to produce content that informs, inspires, and performs across NSN’s network of high-traffic websites.
Job Responsibility:
Write original, high-quality articles following provided briefs, tone, and structure
Adapt your style to match different markets, audiences, and brands
Ensure factual accuracy, clarity, and a consistent, engaging tone
Meet content volume and deadline expectations while maintaining top editorial quality
Research relevant topics, trends, and operators to ensure up-to-date and reliable information
Bring first-hand experience and in-depth expertise where applicable
Apply SEO best practices (keywords, internal linking, meta tags, structured formatting)
Optimize content for visibility, engagement, and conversion
Collaborate with SEO and content teams to update and improve existing content
Monitor article performance and use feedback to refine writing and targeting
Review and refresh older content to maintain relevance and authority
Work closely with Editors and Content Managers to refine drafts and integrate feedback
Maintain consistent tone and quality across brands and markets
Participate in content workshops and reviews to continuously improve
Communicate proactively about progress, challenges, and content ideas
Ensure all content complies with editorial, brand, and regulatory standards — particularly for iGaming and sports-related topics
Maintain accuracy and neutrality when covering operators, games, or predictions
Proofread your own work to minimize revisions
Stay informed on market regulations, trends, and audience expectations
Requirements:
Native or fluent English and French speaker
Significant experience as a Content Writer, Journalist, or SEO Copywriter — ideally in sports, iGaming, or related digital media fields
Strong understanding of SEO fundamentals and digital publishing
Excellent research, writing, and editing skills
Ability to work independently while managing multiple deadlines
Detail-oriented, creative, and passionate about delivering high-quality content
Familiarity with content management systems (e.g., WordPress) is a plus
Nice to have:
Familiarity with content management systems (e.g., WordPress)
What we offer:
Work on some of our most exciting and high-traffic platforms, including Football Whispers, Top Mercato, and Bojoko, reaching millions of sports fans worldwide
100% remote work possible
Join a dynamic, multicultural team passionate about sports and digital media
Career development opportunities in a fast-growing global company
A culture of autonomy, ownership, and innovation
Competitive salary, based on experience and seniority
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