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Join a leading affiliate in the iGaming industry as a Freelance Sports Content Writer! We are looking for a passionate Sports Content Writer with solid expertise in sports and sports betting to join our German-speaking content team. In this role, you’ll create engaging, high-quality, and SEO-optimized content with a newsroom mindset — producing timely stories, analysis pieces, and betting insights that resonate with our audience.
Job Responsibility:
Research and write engaging, accurate, and SEO-optimized sports and sports betting content
Produce news articles, previews, analysis pieces, and guides across multiple sports
Maintain a newsroom-style workflow, producing timely and topical betting stories
Collaborate with content quality specialists to uphold WIS’s editorial standards
Review, update, and optimize existing content to keep it fresh, relevant, and competitive
Use SEO and content tools to improve content quality and performance
Requirements:
2+ years of experience in sports or sports betting content writing
Native German speaker with strong English communication skills
Broad knowledge of multiple sports, such as MMA, NFL, F1, tennis, basketball, and football
Understanding of sports betting markets, odds, and strategies
Proven ability to produce news-style, analytical, and long-form content
SEO expertise and familiarity with content optimization best practices
Nice to have:
Experience using WordPress or similar CMS tools is a plus
Background in sports journalism or experience as a sports betting journalist is highly valued
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