Freelance Social Media IA Art Director Job at MALHERBE Paris (Paris)

Job Description

We are looking for a freelance social media art director with strong expertise in social media art directorial intelligence tools for visual creation to support the development of social media campaigns for leading luxury and spirits brands.

Job Responsibility

Conceptualize and produce highly creative and visually compelling social media assets for luxury and spirits brands
Develop innovative campaign concepts aligned with the codes of luxury and the expectations of social platforms
Use generative AI tools, particularly Freepik, to create premium imagery and distinctive visual territories
Produce and direct AI-generated or AI-enhanced imagery at a professional level, going beyond raw generation to deliver polished, coherent, and production-ready assets
Handle advanced post-production work in Photoshop, including compositing, retouching, cleanup, photomontage, color grading, product integration, correction of AI-generated artefacts, material enhancement, and premium finishing
Ensure the highest quality standards across all deliverables, including resolution, file formats, platform-specific ratios, compression, safe zones, exports, color consistency, and overall perceived quality
Contribute to the creation and production of films developed using AI tools
Develop recommendations and present creative concepts through clear and impactful Keynote presentations
Proactively identify and propose new creative approaches linked to emerging AI capabilities and applications.

Requirements

Proven experience as a Social Media Art Director or in a similar role
Strong expertise in generative AI tools applied to image creation, particularly Freepik
Expert-level proficiency in Adobe Photoshop, with extensive experience in high-end retouching and final image production
Ability to transform AI explorations into premium, ready-to-publish content that meets the high standards of luxury brands
Strong affinity with the worlds of luxury, spirits, and premium brands
Excellent visual culture and strong creative sensibility
Ability to develop original ideas and translate them quickly into high-quality content
Proficiency in Keynote and confidence in presenting creative ideas and concepts.
Previous experience in AI film production is essential
Curious, autonomous, detail-oriented, responsive, and passionate about creative innovation.

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Freelance Social Media IA Art Director

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