Freelance Russian Kazakh Copywriter

• Creatively localize a wide range of marketing and communication materials, ensuring cultural and linguistic alignment with the brand values and tone
• Adapt and transcreate US English content, including headlines, into the local-market language while preserving intent, voice, and style
• Ensure all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product point
• Wherever necessary, review and validate final in-context materials (in-situ validation) to confirm messaging quality and consistency across formats and platforms
• Review, rewrite and validate translated marketing copy and raw machine translation output
• Collaborate closely with a team of fellow writers, project managers, producers, editors and post-editors to ensure smooth processes and best practice in Language validation
• Provide creative insights where necessary
• Use software tools and validation platforms (including CAT tools, simulators and AI) effectively during the localization workflow
• Propose process improvements and workflow optimizations to project stakeholders

• Native-level fluency in the local-market language and excellent command of written and spoken English
• Creative thinker with strong creative writing and transcreation skills, with the ability to adapt tone and style for different contexts and audiences
• Bachelor’s or master’s degree in communications, Marketing, Linguistics, or a related field
• 5+ years of experience in copywriting, transcreation, or localization—either agency-side or in-house
• Experience working on international and local brands, consumer tech, digital content, or global brand localization
• Knowledge of technical writing principles and the ability to simplify complex concepts for broader audiences
• Specialist in understanding language subtleties and tailoring creative nuances to the local language, especially for headlines
• Proven experience in localizing marketing copy while maintaining brand voice and messaging consistency
• Demonstrated experience leading editorial or localization teams, with a practical understanding of workflow management and delegation
• Great communication skills and ability to explain creative choices to non-native speakers (for instance through rationales)
• Strong attention to detail and ability to manage multiple projects simultaneously under tight deadlines
• Technically proficient with localization tools (CAT tools, CMS platforms, etc.)
• familiarity with consumer tech products and ecosystems is a plus

familiarity with consumer tech products and ecosystems is a plus

• You’ll help shape the future of content production at a truly global scale
• You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity
• With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment
• WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers