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Freelance Research Analyst

United States 30.00 - 50.00 USD / Hour · Job Posted March 19, 2026
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Job Description

Our client is looking to fill the Freelance Research Analyst, The Research Analyst (per-diem) supports a global ad agency's data and intelligence teams during increased client demand. You will focus on delivering high-quality secondary research, media intelligence, and analytical support across client engagements. This individual will execute research and analysis across earned media, social listening, and broader media ecosystems, synthesizing findings into clear, insight-driven outputs. A core component of the role includes evaluating how media performance and narrative dynamics contribute to overall communications effectiveness, helping clients understand the impact of their messaging, positioning, and reputation efforts. The role is designed as flexible, project-based support and will partner closely with leads to ensure continuity and quality across active workstreams.

Job Responsibility

  • Execute earned and social media monitoring and analysis across ongoing and ad hoc engagements
  • Conduct qualitative and quantitative analysis of media coverage, including volume trends, sentiment, narrative shifts, message pull-through, and stakeholder positioning
  • Assess media performance in the context of communications objectives, identifying indicators of messaging effectiveness and reputational impact
  • Support competitive and industry landscape analyses to evaluate relative positioning and share of voice
  • Assist in issue tracking and reputational risk monitoring programs
  • Contribute to influencer and ecosystem mapping exercises, as needed
  • Synthesize large datasets into concise, structured summaries aligned to client objectives
  • Translate media intelligence findings into clear implications related to communications effectiveness and strategic positioning
  • Draft client-ready reporting components, including narrative insights and key findings
  • Support development of dashboards, trackers, and presentation materials
  • Ensure accuracy, consistency, and methodological rigor across all outputs
  • Develop and refine Boolean search queries across monitoring platforms
  • Pull, clean, and validate datasets prior to analysis
  • Utilize platforms such as Talkwalker, Meltwater, Brandwatch, Muck Rack, or similar tools
  • Maintain documentation of methodologies and search parameters for continuity
  • Respond to time-sensitive requests with flexibility and attention to detail
  • Integrate seamlessly into active project teams during peak periods

Requirements

  • 2–3 years of experience in research, media intelligence, analytics, communications, or related fields
  • Experience with secondary research and earned media measurement methodologies
  • Ability to connect media intelligence insights to communications strategy and measurement effectiveness
  • Strong analytical and critical thinking skills
  • Excellent written communication skills with the ability to produce client-ready summaries
  • High attention to detail and strong organizational skills
  • Ability to manage multiple projects in a fast-paced agency environment
  • Proficiency in Excel and PowerPoint
  • Familiarity with media monitoring and analytics tools

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