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Freelance Media Planner, Social

United States, Los Angeles · Job Posted March 19, 2026
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Job Description

The Freelance Media Planner, Social supports multiple account teams across Deutsch and owns the hands-on execution, building, QA, billing, pacing, and optimization of paid social campaigns. There may also be opportunities to contribute to strategy development.

Job Responsibility

  • Campaign Set-Up & Execution across Meta, TikTok, LinkedIn
  • Implement site tagging with Ad Ops/Analytics teams
  • Traffic, upload, and thoroughly QA ads, targeting, tracking, UTMs, budgets, and landing pages
  • Manage day-to-day performance across multiple teams
  • Monitor delivery to ensure accurate pacing
  • Proactively optimize and troubleshoot campaigns
  • Conduct account diagnostics and identify efficiency opportunities
  • Track budgets, manage reconciliations, calculate 3rd party data fees, and monitor invoice alignment
  • Run scheduled and ad hoc reports
  • analyze and deliver actionable insights
  • Support multiple teams and communicate priorities clearly
  • Present performance updates internally
  • Stay current on platform updates
  • Develop testing plans and translate audience strategy into platform execution
  • Forecast budgets to meet campaign KPIs

Requirements

  • 3+ years of hands-on paid social experience
  • Deep expertise in Meta, TikTok, LinkedIn (required)
  • Prisma billing experience (required)
  • Proven ability to build, QA, and pace campaigns with precision
  • Strong financial management skills and attention to detail
  • Advanced Excel and PowerPoint skills

Nice to have

  • Experience with YouTube, Reddit
  • Smartly experience
  • Agency experience
  • Experience with tagging, troubleshooting, and analytics tools

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