Freelance LinkedIn Paid Social Buyer

• Translate campaign objectives and audience strategy into platform-specific execution, primarily within LinkedIn
• Lead development of top-of-funnel (TOFU) campaigns designed to drive awareness and qualified demand
• Build and refine audience strategies using first-party (CRM) and third-party data sources
• Develop scalable prospecting and retargeting frameworks aligned to full-funnel marketing efforts
• Understand and apply platform-specific targeting nuances (job title, company, seniority, ABM, etc.)
• Identify opportunities to test audience segments, creative formats, and bidding strategies
• Execute end-to-end campaign builds directly in-platform (LinkedIn required
• Meta a plus)
• Build and manage matched audiences, retargeting pools, and lookalike audiences
• Ensure accurate tracking, tagging, and QA across campaigns
• Manage day-to-day performance across multiple campaigns and accounts
• Optimize toward TOFU KPIs while aligning with downstream performance goals
• Monitor pacing, delivery, and efficiency to maximize reach and engagement
• Troubleshoot delivery or performance issues and implement optimizations
• Partner closely with client teams to ensure alignment between TOFU efforts and in-house MOFU/BOFU campaigns
• Maintain strong, ongoing communication with LinkedIn platform reps to leverage insights, beta opportunities, and best practices
• Collaborate with analytics teams to ensure proper tracking, measurement, and reporting alignment
• Monitor pacing and budget allocation across campaigns
• Track spend, reconcile budgets, and manage data-related costs (including 3P data fees)
• Flag discrepancies and ensure financial accuracy across campaigns
• Develop and deliver reporting on campaign performance, with a focus on upper-funnel metrics and audience insights
• Connect TOFU performance to broader funnel impact where possible
• Communicate performance insights, optimizations, and recommendations clearly to internal teams

• 3+ years of hands-on paid social experience with strong in-platform buying expertise
• Deep experience managing LinkedIn campaigns for B2B audiences
• Proven experience onboarding and activating CRM and/or third-party (3P) data within LinkedIn
• Experience building advanced audiences and understanding platform targeting nuances
• Experience supporting or aligning with full-funnel strategies (TOFU → MOFU → BOFU)
• Strong understanding of demand generation and B2B audience strategy
• Experience working closely with platform reps (LinkedIn preferred)
• Strong analytical, problem-solving, and communication skills
• High attention to detail with proven ability to QA and manage campaigns at scale

Meta platform experience a plus