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Freelance Brand Messaging Strategist

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BRIGHTSCOUT

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Job Description:

As a Freelance Brand Messaging Strategist at BRIGHTSCOUT, you will be the voice behind our brand. This is an internal-facing role focused on shaping and amplifying how BRIGHTSCOUT communicates with the world — through compelling content across social media, newsletters, case studies, blog posts, and more. You'll work closely with our Marketing Manager and Lead Messaging Strategist to define content strategy, translate our brand identity into words that resonate, and deliver polished, consistent content across multiple channels.

Job Responsibility:

  • Write and develop content for BRIGHTSCOUT's social media channels, maintaining a consistent brand voice and driving audience engagement
  • Produce our monthly newsletter, from ideation to final copy, ensuring it reflects our brand positioning and delivers value to our audience
  • Develop two case studies per month, translating client work and outcomes into compelling narratives that showcase BRIGHTSCOUT's impact
  • Collaborate with the Marketing Manager to define monthly blog topics, then create and edit long-form content that positions BRIGHTSCOUT as a thought leader in the B2B tech space
  • Support website content updates and copy requests, ensuring all web-facing copy aligns with our brand voice and messaging guidelines
  • Edit and refine existing internal marketing materials — including sales presentations, white papers, and other collateral — to ensure clarity, consistency, and quality across the board

Requirements:

  • 4+ years of experience in content writing, brand messaging, or copywriting, ideally within a B2B, tech, or agency context
  • Full professional fluency in English
  • Exceptional writing and editing skills, with the ability to adapt tone and style across formats — from punchy social captions to in-depth case studies and blog posts
  • Strong understanding of brand voice, narrative structure, and content strategy principles
  • Experience producing case studies, newsletters, or editorial content for professional audiences
  • Ability to work independently and manage multiple content workstreams simultaneously, meeting deadlines with minimal oversight
  • Collaborative mindset — comfortable working closely with a Marketing Manager and taking direction while also bringing your own creative perspective
  • Familiarity with B2B marketing trends, content best practices, and audience engagement strategies is a plus
What we offer:
  • Unlimited PTO
  • Remote Work
  • Flexible Schedule Tied To Project Needs
  • Salary in USD

Additional Information:

Job Posted:
May 10, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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