Franchise Marketing Specialist

• Lead the Marketing Strategy which supports financial targets for product sales and customer engagement for multiple products and services
• Responsible for managing aspects of marketing planning, segmentation, targeting, positioning, creative management and agency relationships
• Lead all efforts to market products and Benefits
• Manage marketing across all traditional and Digital channels, and develop all related creative and contact strategies
• Manage all mandatory and required marketing related tasks, such as legal and compliance reviews/approvals, record retention, budgeting, invoicing, spend optimization processes, etc.
• Partner with the product owners, channels and delivery teams to ensure flawless execution of all key campaigns and communications, with strong focus on controls
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets

• 5-8 years of marketing and or product marketing experience
• Experience developing and executing marketing strategies
• Strong leadership skills, with ability to manage multiple projects and initiatives simultaneously
• Strong customer focus and past achievements applying a customer mindset to shape communications
• Strong Project Management skills
• Digital experience and analytic background preferable
• Experience working with creative agencies, and understanding of the creative agency process
• Ability to work independently
• passionate about winning and results oriented
• Strong influencing skills, and ability to collaborate across multiple functions
• Experience leading and delivering in a highly-matrixed organization
• Bachelor's/University degree or equivalent experience

Digital experience and analytic background