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Provide strategic site and operator assessments using digital tools and data analytics to identify and recommend new franchise business opportunities.
Job Responsibility:
Enhance regional franchise expansion by analyzing specified markets
identifying prospects
reviewing demographic information and volume predictions for accuracy
performing site selection analysis
qualifying potential franchisees
Work in close alignment with the Real Estate Development team to support brand growth in new and developing markets through joint market analysis and strategic planning
Coordinate closely with Regional Business Unit departments including Real Estate, Facilities, Merchandising, and Marketing to support site divestitures, marketing plans, site approvals, and operational readiness
Collaborate with cross-functional teams including Facilities, Merchandising, and Marketing to ensure seamless execution of pre- and post-opening activities for new franchise locations
Achieve financial objectives by forecasting requirements
preparing a budget
managing expenditures
analyzing variances
and initiating corrective actions
Expand franchise on a territory basis by participating in the preparation of a franchise area strategy and preparing an annual business plan
Ensure market strategy is competitive by monitoring the national franchise business system and recommending needed changes
Ensure customer satisfaction by developing rapport with potential franchisees
resolving dissatisfactions
and following up on client needs
Participate in the execution of the franchise qualification process by conducting group and individual presentations
completing FDD disclosures
coordinating interviews and training
and preparing capital proposals
Conduct negotiations by preparing business deal recapitulations
drafting letters of intent
obtaining approvals
and monitoring status and quality
Leverage digital tools including CRM platforms and GIS mapping software to enhance market analysis, site selection, and franchisee targeting
Utilize data analytics to assess market potential, optimize territory planning, and support decision-making for franchise expansion
Increase professional and technical knowledge by attending educational workshops
reading professional publications
and participating in professional societies
Contribute to team effort by accomplishing Financial and Key Result Area targets pursuant to Company plan guidelines
Requirements:
Travel is a significant component of this role and may grow to account for up to 70% of working time, depending on business needs and market expansion activity
This is an on-site role and does not offer remote work flexibility
Bachelor’s degree in marketing or related field preferred. Other combinations of experience and education that meet the minimum requirements may be substituted
Five to seven years of retail experience or more required
franchise and sales experience preferred
Must be computer literate in MS Access, Excel, PowerPoint, Word, and proficient in CRM platforms and GIS mapping tools
Positive, can-do attitude and creative thinking skills
Goal oriented. Working towards the individual and group goals of the Development department
What we offer:
Medical, Vision, Dental, & Life Insurance/Short & Long Term Disability