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Fractional CMO / B2B Marketing Manager

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Lightpoint Global

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Job Description:

A privacy-first visitor recognition and analytics platform helping B2B companies identify returning website visitors without relying on cookies or invasive tracking methods. Our product serves clients across MarTech, AdTech, SaaS, and digital publishing industries. We’re seeking an experienced Fractional CMO / B2B Marketing Manager to shape and execute marketing strategy across multiple channels. This role blends strategic development with hands-on management, ideal for a professional who can lead campaigns and teams alike.

Job Responsibility:

  • build and execute marketing strategies for B2B markets in the US and Europe
  • manage the marketing team (content writer, social media manager, outreach specialist, designer, website developer)
  • track and analyze marketing KPIs, reporting performance in measurable business outcomes
  • drive demand generation, organic growth, and brand visibility across digital channels
  • collaborate with leadership on campaign direction, performance insights, and optimization

Requirements:

  • 5+ years of experience in B2B marketing strategy and hands-on execution
  • proven leadership and team management experience
  • familiarity with US and European markets in terms of marketing in tech
  • strong analytical mindset
  • able to quantify and explain marketing performance
  • working knowledge of GA4/GTM, Ahrefs/Semrush
  • Experienced user of Excel
  • Advanced English proficiency (C1+)

Nice to have:

experience with AI tools

Additional Information:

Job Posted:
December 09, 2025

Work Type:
Remote work
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