Founding Marketing Lead Jobs

Aptos

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We're looking for a versatile Head of Marketing (Shelby) with a blend of product marketing, content, growth, and community strategy experience. This is a hands-on role for someone who thrives in ambiguity, understands Web3 deeply, and can independently execute while laying the groundwork for a future marketing team. You will be responsible for driving awareness, storytelling, and adoption across the Shelby platform’s early users—particularly creators, media platforms, and ecosystem builders.

Job Responsibility:

Own and develop the Shelby platform’s go-to-market messaging and brand positioning
Craft and execute multi-channel campaigns (organic, content, growth loops)
Translate complex product features into compelling narratives that connect with creators and Web3-native users
Manage and grow Shelby’s presence on key social platforms (X/Twitter, Farcaster, etc.)
Collaborate with internal teams, ecosystem partners, and agency vendors
Work closely with product and engineering to shape the user journey
Support Shelby’s early launches and activations with high-impact marketing strategies

Requirements:

5–8+ years in marketing, ideally in Web3 or adjacent industries (e.g., media tech, creator platforms)
Proven experience launching products and growing communities in a startup or early-stage environment
Background in product marketing, content marketing, or growth
Familiarity with the Web3 audience and its nuances—especially media/creator-facing use cases
Strong writing and storytelling skills
Comfortable operating independently and building from scratch

Nice to have:

Experience working with creator communities, media platforms, or decentralized content tools
A track record of managing marketing ops and vendor relationships
Light technical fluency—able to understand and communicate how protocol-level tools impact end users
Bonus: experience working at a successful Web3 project with real adoption or ecosystem traction

What we offer:

100% insurance premium coverage for medical, dental, and vision for you and your dependents (US Employees)
Equipment of your choice
Flexible vacation time, 11 holidays, and floating company days off
Competitive Salary
Protocol Token Grants
401k matching (US Employees)
Fun and inclusive in-person and digital events

Additional Information:

Job Posted:
December 06, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Founding Marketing Lead