Founding Marketer

• Translate customer problems into simple, compelling narratives that resonate with both technical and non-technical stakeholders
• Partner closely with Product, Engineering, Sales, and the founders to support go-to-market strategy for new features, capabilities, and product iterations
• Turn performance analytics and customer research into actionable business insights
• Shape an editorial voice that feels human, accessible, and grounded in real customer insight
• Create high-quality content that helps customers, prospects, and the broader market understand what Cinder does and why it matters. This includes blog posts, launch narratives, technical explainers, and customer stories
• Build materials that help Sales and Customer Success communicate Cinder’s value clearly, including decks, one-pagers, messaging guides, and product overviews
• Partner with GTM teams to test messaging, identify where clarity is needed, and iterate quickly based on feedback from the field
• Partner with founders to evolve Cinder’s brand identity across all channels and ensure that it reflects our product, values, and customers
• Serve as the primary marketing point of contact for our external brand and website redesign partner. Help shape creative direction, provide thoughtful feedback, and keep the work aligned with our narrative
• Establish lightweight processes for launches, messaging tests, and gathering customer insights. Keep everything practical and easy to use

• At least eight years of experience in marketing with meaningful ownership in an early-stage or high-growth environment
• Have been a team of one or part of a small, scrappy team where you drove projects from idea to execution
• Are an excellent writer and editor
• Understand how AI models, agents, and modern tooling work, and stay up to date on the state of the field
• Bring strong communication and relationship-building skills across customers, executives, and internal teams
• Are analytical and outcomes-oriented. You are comfortable owning metrics that influence pipeline, product adoption, and customer understanding
• Use AI marketing tools in your day-to-day work and see them as essential to speed and quality
• Have strong project management instincts and can manage complex launches, content pipelines, and cross-functional work with clarity
• Know how to prioritize in environments with competing demands and evolving goals
• Have a track record of shipping high-quality work across several channels at once while balancing strategic thinking with hands-on execution

• Have experience in Trust & Safety, Risk, Integrity, or AI-driven operations
• Regularly use modern AI systems or risk ops tools
• Have worked in a high-growth B2B SaaS startup as an early or first marketing hire
• Have built or managed marketing automation, analytics, and GTM systems

Offers Equity