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Founding Growth Marketing Lead

United States, New York City 120000.00 - 160000.00 USD / Year · Job Posted February 06, 2026
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Job Description

This is a rare opportunity to be our first marketing hire, owning digital growth from the ground up and helping define how Blossom presents itself to the world. We’re looking for a builder-marketer—someone equally comfortable in the weeds of execution and at the strategic level. You’re excited to be early, to move fast, and to own outcomes.

Job Responsibility

  • Own and scale paid marketing across Google, Meta (Facebook/Instagram), TikTok, and other platforms
  • Manage budgets, creative development (video & static), testing, attribution, reporting, and results
  • Drive CAC-efficient growth in patient DTC acquisition
  • Continuously experiment with new channels, creatives, targeting, audience, bidding strategies, signal tracking, and funnels
  • Lead creator, social, and brand strategy and execution across key platforms
  • Build and manage a creator-led content engine, crafting brand narratives across creators, influencers, and UGC
  • Develop compelling, high-performing brand content that balances performance and storytelling
  • Partner closely with product, operations, and clinical teams to shape messaging
  • Serve as the founding marketing lead, setting the foundation for this critical function
  • Establish marketing processes, analytics, and best practices
  • Translate business goals into clear marketing strategy and execution
  • Be hands-on — this is a founding role, with room to grow and own a team upon success

Requirements

  • 2+ years of digital marketing experience (4+ years preferred) with strong, demonstrated performance outcomes
  • hands-on experience managing paid channels (Google, Meta, TikTok, etc.) at scale
  • owned monthly marketing budgets in the $500K-$1M+ range
  • worked with hyper-growth consumer and/or direct-to-consumer brands, ideally well-known or category-leading brands
  • experience scaling brands through organic social and creator-driven content
  • comfortable with the following tools and technologies: ads manager, conversion pixels and APIs, Rudderstack, Metabase, Big Query, SQL, Figma, Framer, PostHog, Formsort
  • authorized to work in the U.S. and excited to be fully onsite in NYC (5 days/week)

Nice to have

Bonus: You’ve built or managed your own social presence or a brand’s social accounts

What we offer

  • Competitive salary ($120K–$160K+) + meaningful equity
  • Best-in-class health, dental, and vision insurance
  • Unlimited PTO with a focus on outcomes, not hours
  • Rapid career growth and leadership opportunities
  • Team outings, offsites, and a fully stocked SoHo office

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