Founding Growth Marketing Lead

• Own and scale paid marketing across Google, Meta (Facebook/Instagram), TikTok, and other platforms
• Manage budgets, creative development (video & static), testing, attribution, reporting, and results
• Drive CAC-efficient growth in patient DTC acquisition
• Continuously experiment with new channels, creatives, targeting, audience, bidding strategies, signal tracking, and funnels
• Lead creator, social, and brand strategy and execution across key platforms
• Build and manage a creator-led content engine, crafting brand narratives across creators, influencers, and UGC
• Develop compelling, high-performing brand content that balances performance and storytelling
• Partner closely with product, operations, and clinical teams to shape messaging
• Serve as the founding marketing lead, setting the foundation for this critical function
• Establish marketing processes, analytics, and best practices
• Translate business goals into clear marketing strategy and execution
• Be hands-on — this is a founding role, with room to grow and own a team upon success

• 2+ years of digital marketing experience (4+ years preferred) with strong, demonstrated performance outcomes
• hands-on experience managing paid channels (Google, Meta, TikTok, etc.) at scale
• owned monthly marketing budgets in the $500K-$1M+ range
• worked with hyper-growth consumer and/or direct-to-consumer brands, ideally well-known or category-leading brands
• experience scaling brands through organic social and creator-driven content
• comfortable with the following tools and technologies: ads manager, conversion pixels and APIs, Rudderstack, Metabase, Big Query, SQL, Figma, Framer, PostHog, Formsort
• authorized to work in the U.S. and excited to be fully onsite in NYC (5 days/week)

Bonus: You’ve built or managed your own social presence or a brand’s social accounts

• Competitive salary ($120K–$160K+) + meaningful equity
• Best-in-class health, dental, and vision insurance
• Unlimited PTO with a focus on outcomes, not hours
• Rapid career growth and leadership opportunities
• Team outings, offsites, and a fully stocked SoHo office