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We’re looking for a Forward Deployed Data Scientist to partner closely with our AI Decisioning customers and internal engineering teams to ensure that AI-driven marketing campaigns deliver measurable, compounding impact. This role is uniquely cross-functional: you’ll spend time diagnosing model behavior, tuning ML levers, analyzing incrementality, exploring customer data, and explaining insights to marketers and executives. Marketing teams come to Hightouch to transform how they operate. Instead of planning campaigns weeks ahead on a calendar, AI Decisioning continuously learns customer preferences and executes 1:1 messaging that adapts in real time. Your mission is to make sure that these AI agents perform at their best—and to help customers understand why they are performing the way they are. You’ll work alongside ML engineers, product managers, Solutions Consultants, and some of the world’s most recognizable brands to improve campaign performance, debug experiments, and identify opportunities for additional lift. Roughly 30% of your time will be customer-facing and 70% deep analytical and modeling work.
Job Responsibility:
Own diagnostics, insights, and tuning for AI Decisioning campaigns
Explain why AI Decisioning is driving lift using counterfactuals, incrementality breakdowns, and cohort analysis
Debug performance issues, iterate on reward functions, and ensure the agent’s recommendations align with customer goals