Ford Strategist

As a Ford Focus Audience Strategist, you will act as an accountability partner in shaping dealers’ engagement with the Hispanic community. Your primary responsibility will be the development and implementation of integrated marketing initiatives that effectively resonate with Hispanic consumers. Key objectives will be driving vehicle sales and increasing brand loyalty. This position requires expertise in automotive marketing, as well as a deep understanding of Hispanic culture, values, and consumer behaviors. In this role, you will collaborate with Ford dealerships to help them understand consumer demographics and localities to create targeted advertising. You will act as a liaison to the leadership team, ensuring they understand the benefits of their investment in multicultural marketing.