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Our client is a leading distributor of premium food and beverage brands, recognized for delivering high-quality products across the hospitality sector in Saudi Arabia. They are seeking a Foodservice Sales Executive to be based in Jeddah / Riyadh / Dammam, responsible for driving sales growth and expanding distribution across the HoReCa channel. This role is critical in building strong client relationships, securing new business, and ensuring consistent in-market execution for premium brands. Success will be defined by achieving sales targets, expanding account coverage, and strengthening brand presence across high-value foodservice outlets. This is a mid-level, commercially driven field sales role with a strong focus on business development and account management within the foodservice sector. The role requires a hands-on professional who can operate independently in the market, develop strategic relationships, and drive revenue growth through both new client acquisition and portfolio expansion. The successful candidate will play a key role in positioning premium brands within top-tier hospitality venues across KSA.
Job Responsibility
Identify, target, and acquire new clients across restaurants, hotels, cafés, catering companies, and juice bars
Build and manage a strong sales pipeline, converting leads into active and recurring accounts
Achieve monthly and quarterly sales targets across volume and value metrics
Secure product listings and negotiate commercial agreements with key clients
Drive distribution, visibility, and positioning of premium beverage and snack brands
Upsell and cross-sell across the full product portfolio to maximize revenue per account
Develop and maintain strong relationships with decision-makers including owners, chefs, and F&B managers
Ensure consistent ordering patterns and optimal stock levels to support repeat business
Monitor customer performance and identify opportunities for growth and expansion
Track competitor activity, pricing trends, and market developments to inform sales strategy
Ensure strong in-market execution including product placement, menu listings, and brand visibility
Support activations, tastings, and promotional activities in coordination with internal teams
Maintain accurate sales reporting, pipeline tracking, and CRM updates
Requirements
Bachelor’s degree in Business, Marketing, or a related field
Minimum 5 years of experience in foodservice or HoReCa sales
Strong background in the beverage industry is preferred, with exposure to premium or luxury brands
Proven track record in sales, negotiation, and closing within the hospitality sector
Existing network across restaurants, hotels, cafés, and catering segments is a strong advantage
Strong commercial acumen with a results-driven mindset
Excellent communication and relationship-building skills
Self-motivated, field-oriented, and able to work independently
Experience in the Saudi market is essential
Nice to have
Strong background in the beverage industry with exposure to premium or luxury brands
Existing network across restaurants, hotels, cafés, and catering segments