Foods Thailand Media & Digital Marketing Lead Job at Unilever (Bangkok)

Job Responsibility

Drive Best in class Holistic Media Planning and execution
Lead and coordinate and deliver best in class holistic media plans (offline and online) for the BU that fully leverage data and insights to target media effectively, that are accountable for building brand power
Responsible for driving digital media execution via the digital hubs in particular relating data driven marketing (including the use of 1P,2P,3P data) , search and performance marketing, Social First demand creation and always on content supply and cohort marketing
Lead collaboration with Global Media teams by adopting, cascading, and translating global media strategies into actionable plans for the Thailand market, while serving as the key representative for Thailand in engaging directly with global stakeholders, confidently driving discussions, aligning priorities, and ensuring strong local execution
Drive efficiencies through rigour and relationships
Engage directly with external media owners to deliver the very best value for Unilever across all levers – price (annual deals, budget complexities, sponsorship deals), innovation, and best practice
Lead the external media agenda and will include relationships throughout the industry
Lead the 'One Unilever' country activities, including investment across Business Units within that country to negotiate best commercial rates and JBPs with Media Vendors
Management of media agencies with core elements of media trading and contractual delivery, third-party audits, and management of resource and capability review
Drive best practice and thought leadership
Dock into various cross functional disciplines (S&OP, 1U). Land core cross functional capabilities and best practice locally
Drive Media and digital media innovation – pioneering the future of media and data driven marketing through a continuous test, learn and scale approach. Areas will include connected Tiktok, live streaming, Dcommerce, OOH and etc
Designs regional BU media plan and allocate budgets for holistic plans that covers all media and all platforms including retailer media
Manages media activation based on marketing plan/ activity calendar incl. mobilising/coordinating digital hub channel specialists to deploy locally
Collaborates with CD / dComm teams to ensure the full end-to-end plan works on and offline with key customers
Work with the agencies / external partners to bring to media plan execution to life
Maximise efficiencies via value extractions with external partners / agencies for BU /market
Lead media planning, buying, and execution across all channels, ensuring alignment with brand strategies and business objectives
Oversee content development, alongside Brand Leads and Custodians, to deliver the best consumer brand experience in media, digital and social
Analyze market trends and consumer insights to inform strategic decisions and identify growth opportunities
Monitor and report on the effectiveness of digital marketing initiatives, providing insights and recommendations for optimization
Stay up-to-date with industry best practices and emerging trends in digital marketing and commerce
Affiliate Ecosystem Strategy & Management
responsible for owning and scaling the Affiliate Marketing ecosystem for Food Thailand. Accelerating the digital commerce agenda, ensuring strong creator partnerships, a high-performing affiliate network, and best-in-class content strategies to drive growth of Food Thailand
Several cross-functional teams (CRM/PRM, Technology/Uni-Ops, and CMI (Consumer and Market Insights) and 1U media team
Global media and digital team

Requirements

Proven experience in digital marketing, with a focus on media planning, buying, and execution
Ability to advice on all thing's media and data driven marketing to internal stakeholders through depth of media knowledge, providing expertise on specific channels/platform and opportunities, data strategies, including ecommerce, and by explaining complex information in an easily digestible way
Strong understanding of digital commerce and experience in developing and implementing successful strategies
highly agile and fast-paced individual who can quickly adapt to changing priorities, stay on top of emerging digital trends, and translate them into actionable ideas with speed, while operating effectively in a dynamic environment with frequent changes
Excellent analytical skills and the ability to interpret data to drive decision-making
Strong leadership and team management skills, with the ability to inspire and motivate a team
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners
Collaboration skills that encourage multi-stakeholder projects to thrive
A pioneer spirit to drive and embed innovation into our media and data strategies and plans
Problem solving mindset, able to work with agility and adapt to a changing media and market conditions
Cutting edge understanding of media and brand communication landscape
Holistic brand communication management experience at a large brand. Or, cross-brand leadership experience at an agency
Advertising/Media budget management experience

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Foods Thailand Media & Digital Marketing Lead

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