Foods PH Cooking Aids Brand Manager

• Brand Growth Strategy: Lead the development and execution of growth strategies for Knorr Liquid Seasoning, ensuring alignment with business objectives and consumer insights
• Net Revenue Management (NRM): Drive end-to-end NRM initiatives to optimize pricing, pack architecture, and promotional strategies
• Campaign Development: Collaborate with creative and media agencies to conceptualize and launch integrated advertising campaigns across traditional and digital platforms
• Cross-Functional Collaboration: Partner with Customer Strategy & Planning (CSP) and Customer Development (CD) teams to expand trade footprint and enhance in-store visibility
• Performance Analysis: Conduct regular business reviews and performance tracking for Knorr Liquid Seasoning and Knorr Hit Meals, identifying growth opportunities and addressing gaps
• Channel Activation: Deploy and monitor campaigns for Knorr Hit Meals across priority channels to maximize reach and impact
• Innovation & Scale-Up: Ideate and implement scale-up plans for Knorr World Flavors Sauces, leveraging targeted campaigns and consumer insights

• Bachelor’s degree in Marketing, Business Administration, or a related field
• Minimum of 3–5 years of experience in brand management, preferably in the FMCG or food industry
• Proven track record in leading marketing campaigns and cross-functional projects
• Strong analytical skills with experience in business performance analysis and insights generation
• Familiarity with Net Revenue Management principles and tools is a plus
• Excellent communication and stakeholder management skills
• Creative thinker with a passion for consumer-centric marketing and innovation

Familiarity with Net Revenue Management principles and tools is a plus