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Foods PH Category Strategy Senior Assistant Manager - CCA

Philippines, Metro Manila Employment contract · Job Posted May 14, 2026
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Job Description

As the Category Strategy & Insights Manager for CCA (Complex Cooking Aids- Knorr), you will be responsible for defining and deploying category growth strategies grounded in deep consumer, shopper, customer, and market insights. The role translates category vision into clear commercial priorities, channel strategies, and executional guidance, ensuring alignment across different teams. You will also be developing compelling category stories and narratives to influence internal and external stakeholders. You are accountable to track category performance, diagnose issues, and recommend corrective actions to unlock growth opportunities.

Job Responsibility

  • Develop a deep understanding of consumer needs and identify potential market disruptors
  • Develop and implement a category growth strategy for proximity and emerging channels, leveraging data-driven insights
  • Define channel-specific category roles, growth levers, and competitive positioning for Knorr
  • Build tailored route-to-market and execution models for traditional trade, specialty, and eCommerce platforms
  • Analyze shopper behavior, consumption trends, and competitive dynamics in each channel, including digital purchasing trends in eCommerce
  • Lead market research, data analytics, and shopper studies to drive channel-specific activation plans
  • Translate insights into actionable recommendations for portfolio, pricing, promotions, and placement
  • Design and execute channel-focused promotional and activation plans to maximize category growth across traditional and digital platforms
  • Partner with sales, marketing, and trade teams to drive assortment optimization, visibility, and merchandising strategies
  • Identify white space opportunities and innovation needs for Knorr
  • Develop category-led strategies for growing online sales, ensuring shopper-centric execution in eCommerce
  • Collaborate with digital and eCommerce teams to optimize searchability, content, and online promotional strategies
  • Leverage data analytics and performance tracking to enhance online visibility and conversion rates
  • Work closely with sales, marketing, revenue growth management, and finance teams to ensure aligned execution
  • Partner with retailers, distributors, key account managers, and eCommerce platforms to drive category-first thinking in negotiations
  • Develop best practices, insights tools, and reporting frameworks to elevate data-driven decision-making across all future channels.

Requirements

  • Background in Category Management, Trade Marketing, Shopper Insights, or Sales Strategy, preferably in FMCG or food categories
  • Strong analytical and problem-solving skills, with expertise in data analytics, market research, and trends forecasting
  • Experience working with proximity and emerging channels, including traditional trade, modern trade, and eCommerce
  • Ability to translate insights into strategic execution plans and drive alignment across commercial teams. Strong stakeholder management, influencing, and storytelling skills to engage cross-functional teams.
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