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Unilever is currently hiring for Digital Experience Lead – FOODS Türkiye. Function: Marketing. Reports to: Foods PTAB DMC Lead, UL TR Retail Media Lead. Scope: Turkey. Location: Umraniye. Terms & Conditions: Full Time. ABOUT UNILEVER: With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future. JOB PURPOSE: Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are passionate about unlocking growth via digital channels then this role is just for you!
Job Responsibility:
Responsible for leading end to end digital ecosystem of a category
Plan, execute, and optimize digital marketing campaigns across platforms such as Google, Meta, TikTok and other relevant channels in partnership with Media & agency teams
Plan and ensure all digital content aligns with the brand identity and resonates with the target audience
Track and analyze key performance metrics to measure the success of digital campaigns
Work closely with Brand Marketing, D Commerce, CMI teams to build the best digital journey for our consumers
Build & execute best-in-class full-funnel digital campaigns by using all digital means: Content, Data, Media, Creator Marketing, Consumer Touchpoints
Inflight optimization of communications plan, dynamic, real-time allocation of budgets based on KPIs, including AB testing
Lead Digital Marketing Strategy by collaborating with key internal and external partners
Be the single point of contact with high digital expertise for stakeholders
Play a role in developing and standardizing analytical tools, frameworks and processes, to level up and democratize analytically grounded decision making at all levels of the business
Manage relationships with 3rd party vendors and service providers
Requirements:
3-5 years’ experience in a digital ecosystem
An excellent English language communicator with senior stakeholders, peers and reports (conversational and presentational)
Bachelor's Degree in related fields
Fluency in Turkish and English
Facilitation and capability building skills
Organizational change-agent mindset
Understanding of full funnel online customer journey touchpoints with a digital campaign management experience
Passionate about data and performance marketing, able to synthesize data and translate it into insights, driving business decisions
High “bias for action” and leadership
Right Mental Attitude – open communication & walk the talk
Excellent listening skills and the ability to understand and articulate consumer needs in business and more technical vocabulary
Experience working as or with marketing stakeholders/agencies and an understanding of their likely challenges and information requirements
Experienced project manager, particularly in terms of project planning, and forecasting demand