Foods Customer Strategy & Planning Manager - DT

1. Lead the development and implementation of trade category plan for assigned channel: Develop customer & shopper insights for assigned channel. Translate insights into business building opportunities within specific customers/channels; Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives; Identify trade spend opportunities and allocate funds for each sector while analyzing risks; Match brand objectives with customer/market needs; Work with field sales team to ensure excellence in in-store activation; Ensure sales team to execute the most efficient JBP and trade spends. 2. Work out monthly rolling forecast for assigned channel: Prepare promotion sell-out volume with attention to market intelligence information; Prepare input for brand and build incremental sales volume. 3. Co-work with marketing team in launch/ re-launch and consumer promotion activities: Allocate promotion volume to assigned channel/ customers in charge; Work out the brief for BTL agencies and sales team; In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store. 4. Co-work with Shopper Marketing team in developing and executing category/ schematic shopper promotions: Lead scheme proposal and execution; Lead the communication to internal and external stakeholders on the scheme; Follow up with POSM production gift sourcing and delivery to stores OTIF; Conduct ROI and post-promotion evaluation.