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Batard Logo Batard · -

Content & Digital Manager

Australia, Melbourne · Job Posted June 03, 2026
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Job Description

We are seeking a strategic and commercially minded Content & Digital Manager to join our Head Office Marketing team. Working across our portfolio of venues, you will be responsible for developing and executing audience-led marketing campaigns that drive bookings, revenue, guest engagement and brand growth. Combining campaign management, email marketing, audience insights and digital performance, this role plays a key part in ensuring our marketing activity is targeted, measurable and effective. This is a highly collaborative role, partnering with venue leadership teams, Operations, Guest Services and external agencies to deliver impactful campaigns and continuously optimise performance. *Please note, this role requires full-time, on-site attendance at our Head Office*

Job Responsibility

  • Develop and execute integrated marketing campaigns across multiple brands and venues
  • Analyse customer behaviour, booking trends and audience data to identify growth opportunities
  • Build and manage audience segmentation strategies to improve campaign performance
  • Create, manage and optimise email marketing campaigns and customer communications
  • Implement and maintain campaign tracking, attribution and UTM frameworks
  • Produce regular reporting and performance insights to support business decision-making
  • Manage website content updates, campaign landing pages and digital marketing activity
  • Collaborate with internal stakeholders and agency partners to deliver marketing initiatives

Requirements

  • 4+ years' experience in digital marketing, campaign management, CRM or audience marketing
  • Strong understanding of audience segmentation, customer journeys and campaign performance
  • Experience managing email marketing campaigns and customer communications
  • Strong analytical skills with experience using Google Analytics, Meta Business Suite and reporting platforms
  • Experience with attribution, campaign tracking and performance measurement
  • Excellent copywriting, communication and stakeholder management skills
  • Highly organised with strong attention to detail and project management capabilities
  • Hospitality, retail, lifestyle or consumer marketing experience highly regarded
  • A genuine passion for the hospitality industry

Nice to have

  • Hospitality, retail, lifestyle or consumer marketing experience highly regarded
  • A genuine passion for the hospitality industry

What we offer

  • Great company culture
  • Generous staff discounts
  • Tailored training approach
  • Access to digital education platform
  • Career-changing opportunities
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