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Flight Market Research Manager

United Kingdom; Belgium; Netherlands; Sweden; Germany, Luton · Job Posted April 23, 2026
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Job Description

We're looking for a Flight Market Research Manager to conduct comprehensive research and analysis that supports strategic decision-making across our flight portfolio, product, and ancillaries, helping us make informed choices regarding route development, pricing strategies, and purchasing opportunities.

Job Responsibility

  • Conduct in-depth research on global flight markets, industry trends, and passenger demographics to provide valuable market intelligence and trend analysis to stakeholders
  • Monitor competitor activities across routes, analyzing fare structures, schedule changes, and promotional campaigns to maintain TUI's competitive positioning
  • Screen capacity developments from airlines across markets and provide to Analytics function within Core services
  • Screen and forecast capacity needs by monitoring airline schedule changes, new route announcements, and market developments to provide insights to our Analytics teams
  • Conduct competitor analysis evaluating offerings, pricing models, route networks, and market positioning to identify competitive advantages and areas for improvement
  • Provide data-driven recommendations for route development and optimisation, suggesting pricing strategies and identifying opportunities to enhance customer experience
  • Develop and maintain comprehensive dashboards and reports tracking key performance indicators including route developments, airline flight plan analysis, capacity reports over all airports and markets
  • Collaborate with data analysts to interpret performance metrics and translate complex data into actionable business insights
  • Design and implement research methodologies to address specific business questions and support strategic decision-making across the organisation

Requirements

  • You have experience in market research, ideally within the airline or travel sector
  • Your quantitative and qualitative analysis abilities enable you to work with large datasets and derive meaningful insights
  • Proficiency in tools such as Excel, SPSS, Tableau, or equivalent analytics software supports your analytical work
  • Knowledge of the global aviation market and airline industry dynamics provides context for your research
  • Analytical thinking and problem-solving abilities help you tackle complex challenges effectively
  • Communication abilities with capacity to present complex data clearly ensure your insights are understood by stakeholders
  • Experience in designing and implementing research methodologies demonstrates your research expertise
  • You work effectively with key stakeholders including commercial teams, analytics functions, and product development teams

What we offer

  • Attractive remuneration
  • Discretionary bonus schemes
  • Generous travel benefits
  • Extensive health & well-being support
  • Flexible working
  • Access to TUI Learning Hub
  • Opportunities to work on global projects and teams
  • Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation

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