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Flex Senior Manager, Select + Midscale Brand Management

United States, Bethesda Employment contract 53.07 - 68.55 USD / Hour · Job Posted May 14, 2026
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Job Description

The Flex Senior Manager, Select & Midscale Brand Management is a member of the Select & Midscale brand management team, which encompasses brands like Courtyard, Aloft, AC Hotels, Element, Four Points, Series by Marriott, and City Express. This role will primarily be focused on supporting brand strategy as well as monitoring and maintaining brand health with a focus toward growth. The Flex Senior Manager will be responsible for supporting Select and Midscale category positioning projects, guest experience programming strategy, brand strategy and differentiation work, and collaborating with key stakeholders across the enterprise to activate brand strategy. The ideal candidate will demonstrate deep knowledge of brand strategy and development, products, and processes, and keep up-to-date technically, applying new knowledge to the job. They will also be highly collaborative, able to work effectively with diverse groups of stakeholders and partners. This role will require excellent communication and project management skills, including the ability to manage multiple projects and priorities simultaneously.

Job Responsibility

  • Support brand strategy as well as monitor and maintain brand health with a focus toward growth
  • Support Select and Midscale category positioning projects, guest experience programming strategy, brand strategy and differentiation work
  • Collaborate with key stakeholders across the enterprise to activate brand strategy
  • Supports the development of a compelling and differentiated brand strategy
  • Identifies and executes new initiatives and projects for the brand
  • Creates project plans, guides and engages respective project teams
  • Informs business strategies, plans and initiatives with relevant consumer and market trend data
  • Supports the brand-specific direction of the talent strategy, service culture programs and training tools
  • Partners with the Global Marketing organization on the development of customer facing brand communications
  • Supports brand approach to experiential marketing and global brand partnerships
  • Defines and develops compelling brand promotions
  • Leads brand experience projects to drive brand differentiation and preference
  • Partners with owner - franchise services organization
  • Sustains and refreshes existing products and services
  • Responds to Continent or other stakeholder questions
  • Updates Marriott Global Source (MGS) with new or refreshed content
  • Creates alignment and document new product and service standards
  • Provides technical and tactical operational design on existing projects
  • Creates Job Aids to support new, refreshed, or existing programs or initiatives
  • Collaborates closely with other cross-functional teams, including Design
  • Uses systematic processes to solve operational challenges
  • Thinks about new or improved programs or initiatives that will create value
  • Supports the brand in developing content for all brand meetings, conferences, brand calls with hotels
  • Develops new or revise existing brand resources as needed
  • Provides content, feedback and updates as needed for Brand Standards Audit (BSA)/MI Health Check
  • Provides updates and input to Operations Standards
  • Serves as the liaison between brand operations, brand marketing, digital and social media as needed
  • Provides openings support to new properties coming into our system

Requirements

  • Bachelor's degree from an accredited college or university in Business Administration, Marketing, or related major
  • Five or more years' relevant professional experience in brand, operations, or related function, demonstrating progressive career growth and a pattern of exceptional performance
  • Hospitality and/or brand management experience
  • Project management experience
  • Experience with advanced presentation skills
  • Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity
  • Proven ability to lead complex projects and manage multiple priorities in a fast-paced environment

Nice to have

Prior Marriott experience

What we offer

  • 401(k) plan
  • stock purchase plan
  • discounts at Marriott properties
  • commuter benefits
  • employee assistance plan
  • childcare discounts
  • medical
  • dental
  • vision
  • health care flexible spending account
  • dependent care flexible spending account
  • life insurance
  • disability insurance
  • accident insurance
  • adoption expense reimbursements
  • paid parental leave
  • paid sick leave

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