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FLEX Senior Manager, Premium Brands

United States, Bethesda 53.07 - 68.55 USD / Hour · Job Posted May 04, 2026
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Job Description

The FLEX Senior Manager, Premium Brand Management is a member of the Premium brand team, which includes Marriott, Sheraton, Autograph Collection, and Tribute. This role will primarily be focused on supporting brand strategy as well as monitoring and maintaining brand health with a focus towards growth. The role will be responsible for supporting Premium Long-Term Differentiation projects, key brand initiatives, brand differentiation work, and collaborating with key stakeholders across the enterprise to activate brand strategy.

Job Responsibility

  • Supports the development of a compelling and differentiated brand strategy, leveraging the brands' consumer, competitive, and other stakeholder profiles and needs
  • Identifies and executes new initiatives and projects for the brand to pull through strategy for the designated brand
  • Creates project plans, guides and engages respective project teams throughout the project from kick off to implementation
  • Informs business strategies, plans and initiatives with relevant consumer and market trend data Strategy Execution
  • In partnership with the brand service programs and the brand talent organization, supports the brand-specific direction of the talent strategy, service culture programs and training tools as well as talent strategy recruitment resources and processes
  • Partners with the Global Marketing organization on the development of customer facing brand communications, brand voice / collateral development, photography, etc
  • Supports brand approach to experiential marketing and global brand partnerships with the brand marketing team and discipline experts
  • Represents the brand for external media opportunities
  • Defines and develops compelling brand promotions in partnership with the brand marketing team that can be executed globally to drive revenue and PR buzz
  • Leads brand experience projects to drive brand differentiation and preference
  • Supports the development of brand proof points related to Move Well and related resources in partnership with the global operations team
  • Partners with owner - franchise services organization to further drive owner satisfaction, owner communication and support, building a competitive value proposition for owners and franchisees to drive growth for the brand
  • Sustains and refreshes existing product and services
  • Responds to field questions around new and existing programs, platforms and initiatives
  • Updates Marriott Global Source (MGS) with new or refreshed content
  • Creates alignment and document new product and service standards
  • Provides technical and tactical operational design on existing projects
  • Creates Job Aids to support new, refreshed or existing programs or initiatives
  • Collaborates closely with other cross-functional teams including Design
  • Uses systematic processes to solve operational challenges
  • Constantly thinks about new and improved features that will create value
  • Supports the brand in developing content for all brand meetings, conferences, brand calls with hotels
  • Develops new or revise existing brand resources as needed for brand initiatives to ensure materials represent the brand’s image and can be executed by the hotel teams
  • Provides content, feedback and updates as needed for Brand Standards Audit (BSA)
  • Provides updates and input to Operations Standards
  • Serves as the liaison between brand operations, brand marketing, digital and social media as needed
  • Provides openings support to new properties coming into our system

Requirements

  • Bachelor’s degree from an accredited college or university in Business Administration, Marketing, or related major
  • Five or more years’ relevant professional experience in brand, operations, or related function demonstrating progressive career growth and a pattern of exceptional performance
  • Three or more years of experience in strategy, business consultancy or project management
  • Hospitality and/or branding experience
  • Project management experience
  • Experience with advanced presentation skills
  • Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity
  • Proven ability to lead complex projects and manage multiple priorities in a fast-paced environment

Nice to have

Prior Marriott experience

What we offer

  • 401(k) plan
  • stock purchase plan
  • discounts at Marriott properties
  • commuter benefits
  • employee assistance plan
  • childcare discounts
  • medical
  • dental
  • vision
  • health care flexible spending account
  • dependent care flexible spending account
  • life insurance
  • disability insurance
  • accident insurance
  • adoption expense reimbursements
  • paid parental leave
  • paid sick leave

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