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The FLEX Senior Manager, Premium Brands is a member of the Premium brand team, which encompasses Marriott, Sheraton, Autograph Collection, and Tribute. This role will primarily be focused on supporting brand strategy as well as monitoring and maintaining brand health with a focus towards growth. The role will be responsible for supporting Premium Long-Term Differentiation projects, key brand initiatives, brand differentiation work, and collaborating with key stakeholders across the enterprise to activate brand strategy.
Job Responsibility:
Supports the development of a compelling and differentiated brand strategy
Identifies and executes new initiatives and projects for the brand
Creates project plans, guides and engages respective project teams
Informs business strategies, plans and initiatives with relevant consumer and market trend data
Supports the brand-specific direction of the talent strategy, service culture programs and training tools
Partners with the Global Marketing organization on the development of customer facing brand communications
Supports brand approach to experiential marketing and global brand partnerships
Defines and develops compelling brand promotions
Leads brand experience projects to drive brand differentiation and preference
Supports the development of brand proof points
Partners with owner - franchise services organization to further drive owner satisfaction
Sustains and refreshes existing product and services
Responds to field questions around new and existing programs
Updates Marriott Global Source (MGS) with new or refreshed content
Creates alignment and document new product and service standards
Provides technical and tactical operational design on existing projects
Creates Job Aids to support new, refreshed or existing programs or initiatives
Collaborates closely with other cross-functional teams including Design
Uses systematic processes to solve operational challenges
Constantly thinks about new and improved features that will create value
Supports the brand in developing content for all brand meetings, conferences, brand calls with hotels
Develops new or revise existing brand resources as needed
Provides content, feedback and updates as needed for Brand Standards Audit (BSA)
Provides updates and input to Operations Standards
Serves as the liaison between brand operations, brand marketing, digital and social media as needed
Provides openings support to new properties coming into our system
Requirements:
Bachelors’ degree from an accredited college or university in Business Administration, Marketing, or related major
Five or more years’ relevant professional experience in brand, operations, or related function demonstrating progressive career growth and a pattern of exceptional performance
Hospitality and/or branding experience
Project management experience
Experience with advanced presentation skills
Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity
Proven ability to lead complex projects and manage multiple priorities in a fast-paced environment