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Fleet Forces Digital/Social Media Specialist

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Barbaricum

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Location:
United States , Norfolk

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Category:
Media

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Contract Type:
Not provided

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Salary:

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Job Description:

Barbaricum is seeking a Digital/Social Media Specialist to support a contract for the Public Affairs and Outreach Directorate at U.S. Fleet Forces Command in Norfolk, Virginia. The Digital and Social Media Specialist will play a crucial role in enhancing Naval communication strategies, managing websites, executing social media plans, and creating engaging digital content. The selected candidate will help maintain a strong online presence and effectively engage with target audiences.

Job Responsibility:

  • Develop and implement digital communication strategies in alignment with Navy public affairs objectives
  • Manage Navy websites and update content using content management systems such as AFPIMS
  • Create, schedule, and publish engaging and compliant content across official Navy social media platforms
  • Monitor, track, and analyze website and social media performance metrics and KPIs
  • Recommend content and platform adjustments based on analytics to improve audience engagement and effectiveness
  • Support the development of communication plans and campaigns that align with broader outreach initiatives
  • Coordinate with stakeholders across commands to ensure message consistency and policy compliance
  • Produce content—including graphics, infographics, and short videos—using Adobe Creative Suite tools
  • Ensure all published material meets DoD editorial and branding guidelines, including AP Style compliance

Requirements:

  • Active DoD Secret Clearance (interim clearance not accepted)
  • Bachelor’s degree
  • 5+ years of relevant experience in digital communications, including web design/development, content creation, social media planning/execution, and website/social media analytics
  • Experience in communication planning and strategy
  • Strong writing and editing skills with an eye for clean formatting and adherence to Navy and DoD standards
  • Demonstrated ability to craft and implement social media strategies for public sector or government clients
  • Proficiency in analyzing digital performance data and translating insights into actionable recommendations
  • Highly proficient in Microsoft Office programs

Nice to have:

  • Experience with Adobe Creative Suite preferred
  • Experience with AFPIMS a plus

Additional Information:

Job Posted:
December 23, 2025

Work Type:
On-site work
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