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OPSM Logo OPSM · Sales

Finishing Sales Representative

United States, Dallas · Job Posted June 16, 2026
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Job Description

Essilor Instruments provides seamless access to state-of-the-art products, with a focus on customer satisfaction by setting new standards of excellence in the industry. Our solutions highlight eye care professionals' expertise and meet their business needs, by providing innovative solutions and technologies, ensuring patients' quality care. Through this continuous innovation, we own a leading position in major categories such as finishing equipment, eye health assessment, eye refraction and fitting measurements. Essilor Instruments is part of EssilorLuxottica, a global leader in the design, manufacture and distribution of world-class vision care products, including iconic eyewear, advanced lens technology and cutting-edge digital solutions. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn!

Job Responsibility

  • Build & maintain strong relationships with ECPs, finishing labs, & retail optical partners to grow finishing equipment sales & market share.
  • Prioritize accounts based on finishing equipment opportunity, operational expansion, upgrade cycles, & customer technology readiness.
  • Maintain an active pipeline of equipment opportunities (replacements, upgrades, new installations), aligned with territory & company sales objectives.
  • Conduct thorough needs assessments focused on practice/lab workflow, finishing capacity, error reduction, & production efficiency improvements.
  • Deliver high-impact product demonstrations for finishing systems, clearly communicating technical value, cost savings, workflow benefits, & differentiation.
  • Partner cross-functionally with Service, Field Engineers, & Customer Success to ensure seamless installations, training coordination, & post-sale support.
  • Maintain accurate CRM documentation including pipeline, demos, proposals, installations, & service/customer feedback.
  • Represent Essilor Instruments at trade shows, hands-on finishing workshops, & educational events
  • recommend additional opportunities for lead generation.
  • Provide finishing-focused customer insights & competitive intelligence to product, service, & commercial teams.
  • Execute disciplined territory management including cold calling, on-site equipment evaluations, & proactive identification of finishing upgrade opportunities.

Requirements

  • MS/BS degree required.
  • Minimum 2 years of sales experience, preferably with capital equipment or technical products.
  • Proven track record of meeting or exceeding sales targets.
  • Strong technical aptitude with the ability to learn & demonstrate ophthalmic finishing equipment.
  • Excellent communication skills with the ability to translate technical features into customer value.
  • Strong territory, customer, & time-management skills with high integrity, responsiveness, & accountability.
  • Ability to travel up to 80% for customer visits, demos, installations, & events.

Nice to have

  • Experience selling ophthalmic finishing equipment or related lab/practice technology.
  • Knowledge of retail optical & lab finishing workflows, equipment installation requirements, & customer operational challenges.
  • Established relationships within the ophthalmic finishing/optical lab community.
  • Experience working with CRM platforms & structured sales processes.

What we offer

  • Health care
  • Retirement savings
  • Paid time off/vacation
  • Employee discounts
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